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Media Programming : Strategies and Practices Susan, Ferguson, Dou
Free US Delivery | ISBN:1111344477
US $6.72
Approximately£4.97
Condition:
“Former library book; may include library markings. Used book that is in clean, average condition ”... Read moreAbout condition
Good
A book that has been read, but is in good condition. Minimal damage to the book cover eg. scuff marks, but no holes or tears. If this is a hard cover, the dust jacket may be missing. Binding has minimal wear. The majority of pages are undamaged with some creasing or tearing, and pencil underlining of text, but this is minimal. No highlighting of text, no writing in the margins, and no missing pages. See the seller’s listing for full details and description of any imperfections.
- Buy it nowMedia Programming : Strategies and Practices Susan, Ferguson, Dou
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Free Economy Shipping.
Located in: Mishawaka, Indiana, United States
Delivery:
Estimated between Tue, 29 Jul and Sat, 2 Aug to 94104
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30 days return. Buyer pays for return postage. If you use an eBay delivery label, it will be deducted from your refund amount.
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eBay item number:316924235497
Item specifics
- Condition
- Good
- Seller notes
- Special Attributes
- EX-LIBRARY
- Book Title
- Media Programming : Strategies and Practices Susan, Ferguson, Dou
- ISBN
- 9781111344474
About this product
Product Identifiers
Publisher
Wadsworth
ISBN-10
1111344477
ISBN-13
9781111344474
eBay Product ID (ePID)
109388584
Product Key Features
Number of Pages
496 Pages
Publication Name
Media Programming : Strategies and Practices
Language
English
Publication Year
2012
Subject
Film / General, Media Studies, Television / General, Television & Video, Radio / General, Film & Video
Features
Revised
Type
Textbook
Subject Area
Art, Performing Arts, Technology & Engineering, Social Science
Format
Trade Paperback
Dimensions
Item Height
0.8 in
Item Weight
26.5 Oz
Item Length
9.1 in
Item Width
7.3 in
Additional Product Features
Edition Number
9
Intended Audience
College Audience
LCCN
2012-930783
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
302.23/45
Edition Description
Revised edition
Table Of Content
Part I: INTRODUCTION TO PROGRAMMING. 1. A Scaffold for Programmers. Part II: FRAMEWORKS FOR MEDIA PROGRAMMING. 2. Prime-Time Network Strategies. 3. Multichannel Television Strategies. 4. Online Television Strategies. Part III: UNDERSTANDING KEY PROCESSES. 5. Program and Audience Research and Ratings. 6. Syndication for Stations, Cable and Online. Part IV: TELEVISION PROGRAMMING PRACTICES. 7. Non-Prime-Time Network Programming. 8. Television Station Programming Strategies. 9. Basic and Premium Subscription Programming. 10. Public Television Programming. Part V: AUDIO PROGRAMMING PRACTICES. 11. Music Programming. 12. Informational Programming. Bibliography of Recent Publications. Internet Media Sites. About the Contributing Authors. Index to Program Titles. General Index.
Synopsis
Current, relevant, and student-friendly, MEDIA PROGRAMMING delivers the most accurate coverage of the techniques and strategies used in the programming industry today. Reflecting the latest developments from real-world practice, this market-leading text covers all aspects of media programming for broadcast and cable television, radio, and the Internet with clear illustrations and examples to which you can relate. It offers in-depth coverage of emerging trends, including multiplatform strategies, cross-media, new media, high definition media, new programming strategies, and wireless and pay-per-view media. It explains how programs (units of content) are selected (or not selected), arranged, evaluated and promoted with the need to consider pressures from technology, financing, regulations, policies, and marketing. Covering the latest trends and issues in the industry, MEDIA PROGRAMMING includes practical examples, insight from noted industry authorities, a useful website, and an expanded glossary to reflect the latest trade jargon and practices.
LC Classification Number
PN1992.55.E18 2013
Item description from the seller
Seller business information
About this seller
Better World Books
98.8% positive Feedback•13.6M items sold
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Seller Feedback (4,282,590)
- c***m (412)- Feedback left by buyer.Past 6 monthsVerified purchaseAAA+++; Excellent Service; Great Pricing; Fast Delivery-Faster Than Expected to Hawaii using free shipping USPS Ground Mail, Received 06/24; Paperback book in Great Condition as Described ; TLC Packaging; Excellent Seller Communication, Sends updates . Highly Recommended!, Thank you very much!
- e***g (57)- Feedback left by buyer.Past 6 monthsVerified purchaseExcellent prices on used books in great condition. Shipped out quickly. Product condition is accurate to rating in listing. Thanks! NOTE: For this particular book (I ordered several), it came in a soft cover rather than hard cover as the listing stated. I contacted the seller and they responded promptly. They agreed that it was a listing error and provided me with a full refund for this book (without return required) proving they are both a responsible and trustworthy seller.
- 7***j (779)- Feedback left by buyer.Past 6 monthsVerified purchaseI recently purchased an item from this eBay seller, and I couldn't be happier with the experience. From the prompt communication to the fast shipping, everything was handled with utmost professionalism. The item arrived exactly as described and was well-packaged to ensure its safety during transit. The seller was courteous and responsive, making the entire transaction smooth and hassle-free. I highly recommend this seller to anyone looking for quality products and excellent service.Nauvoo : Mormon City on the Mississippi River Hardcover Raymond B (#316178470305)
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Seller Feedback (4,282,590)
- c***m (412)- Feedback left by buyer.Past 6 monthsVerified purchaseAAA+++; Excellent Service; Great Pricing; Fast Delivery-Faster Than Expected to Hawaii using free shipping USPS Ground Mail, Received 06/24; Paperback book in Great Condition as Described ; TLC Packaging; Excellent Seller Communication, Sends updates . Highly Recommended!, Thank you very much!
- e***g (57)- Feedback left by buyer.Past 6 monthsVerified purchaseExcellent prices on used books in great condition. Shipped out quickly. Product condition is accurate to rating in listing. Thanks! NOTE: For this particular book (I ordered several), it came in a soft cover rather than hard cover as the listing stated. I contacted the seller and they responded promptly. They agreed that it was a listing error and provided me with a full refund for this book (without return required) proving they are both a responsible and trustworthy seller.
- 7***j (779)- Feedback left by buyer.Past 6 monthsVerified purchaseI recently purchased an item from this eBay seller, and I couldn't be happier with the experience. From the prompt communication to the fast shipping, everything was handled with utmost professionalism. The item arrived exactly as described and was well-packaged to ensure its safety during transit. The seller was courteous and responsive, making the entire transaction smooth and hassle-free. I highly recommend this seller to anyone looking for quality products and excellent service.Nauvoo : Mormon City on the Mississippi River Hardcover Raymond B (#316178470305)