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Misbehaving: The Making of Behavioral Economics by Richard H. Thaler (Hardback)
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eBay item number:326083528277
Item specifics
- Condition
- ISBN
- 9780393080940
- Publication Year
- 2015
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Misbehaving: the Making of Behavioral Economics
- Item Height
- 244mm
- Publisher
- WW Norton & Co
- Item Width
- 165mm
- Subject
- Economics
- Item Weight
- 777g
- Number of Pages
- 432 Pages
About this product
Product Information
Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans-predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth-and change the way we think about economics, ourselves, and our world. Traditional economics assumes rational actors. Early in his research, Thaler realized these Spock-like automatons were nothing like real people. Whether buying a clock radio, selling basketball tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. More importantly, our misbehavior has serious consequences. Dismissed at first by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments. Coupling recent discoveries in human psychology with a practical understanding of incentives and market behavior, Thaler enlightens readers about how to make smarter decisions in an increasingly mystifying world. He reveals how behavioral economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building, to TV game shows, the NFL draft, and businesses like Uber. Laced with antic stories of Thaler's spirited battles with the bastions of traditional economic thinking, Misbehaving is a singular look into profound human foibles. When economics meets psychology, the implications for individuals, managers, and policy makers are both profound and entertaining.
Product Identifiers
Publisher
WW Norton & Co
ISBN-13
9780393080940
eBay Product ID (ePID)
212722518
Product Key Features
Publication Name
Misbehaving: the Making of Behavioral Economics
Format
Hardcover
Language
English
Subject
Economics
Publication Year
2015
Type
Textbook
Number of Pages
432 Pages
Dimensions
Item Height
244mm
Item Width
165mm
Item Weight
777g
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
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eBay item number:326083528277
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