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Wittchow - Werbung im Internet - Mglichkeiten und Grenzen Online-Mark - M555z
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Located in: GB, United Kingdom
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eBay item number:326112894280
Item specifics
- Condition
- Fiction/Non-Fiction
- Non-Fiction
- Brand
- NA
- Weight
- 0.1
- Style
- NA
- Title
- Werbung im Internet - Mglichkeiten und Grenzen Online-Marketing
- Release Title
- Werbung im Internet - Mglichkeiten und Grenzen Online-Marketing
- Record Grading
- New
- Sleeve Grading
- New
- Platform
- NA
- Size
- NA
- Film/TV Title
- Werbung im Internet - Mglichkeiten und Grenzen Online-Marketing
- Colour
- NA
- Material
- NA
- Department
- NA
- Item Length
- 210.06
- Main Stone
- NA
- Connectivity
- NA
- Model
- NA
- ISBN
- 9783640543731
- Publication Year
- 2010
- Type
- Textbook
- Format
- Paperback
- Language
- German
- Publication Name
- Werbung Im Internet-Moeglichkeiten Und Grenzen: Online-Marketing
- Item Height
- 210mm
- Publisher
- Grin Publishing
- Item Width
- 148mm
- Subject
- Marketing
- Item Weight
- 100g
- Number of Pages
- 68 Pages
About this product
Product Information
Studienarbeit aus dem Jahr 2009 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,7, Hochschule fur Technik, Wirtschaft und Kultur Leipzig, Sprache: Deutsch, Abstract: Auf Grund derzeitiger Entwicklungstendenzen, wie die Globalisierung der Wirtschaft, die Deregulierung von Markten und der unaufhaltsamer technischer Fortschritt, sind Unternehmen von heute gezwungen, ihr Marketingkonzept umfassend an die neuen Bedingungen anzupassen, um weiterhin am Markt bestehen zu koennen. Technologische Fortschritte, vor allem im Bereich der Informations- und Kommunikationstechnologie, bieten innovative Moeglichkeiten zur Erhaltung der Wettbewerbsfahigkeit. Das Internet, als bekanntestes und meist genutztes weltweites Onlinemedium, eignet sich in diesem Rahmen besonders und sollte daher in keinem Marketing-Mix fehlen. Ziel der vorliegenden Arbeit ist es, die Moeglichkeiten und die damit verbundenen Grenzen der Werbung im Onlinemedium aufzuzeigen. Die Eignung des Internets als Marketing-Instrument ist zentraler Untersuchungsaspekt. Hierbei werden zunachst die Grundlagen, in Form einer begrifflichen Abgrenzung und der derzeitigen Bedeutung der Online-Werbung, festgesteckt. Des Weiteren soll ein Vergleich mit den klassischen Werbeformen, TV und Print, die Vorteile und die Besonderheiten der Online-Werbung verdeutlichen. Im nachsten Abschnitt werden drei bedeutende Moeglichkeiten der Werbung im Internet dargestellt und, auf Grund der sich ergebenden Vor- und Nachteile, beurteilt. Da das Web 2.0 eine grosse Auswirkung auf die Online-Werbung hat und auch in Zukunft noch starker haben wird, thematisiert der darauffolgende Abschnitt die Bedeutung des Web 2.0 auf das Marketing. Das Viral Marketing stellt in diesen Ausfuhrungen einen besonderen Schwerpunkt dar. Anschliessend werden einige ausgewahlte Grenzen der Online-Werbung allgemein thematisiert. Den Abschluss der Arbeit bilden eine Zusammenfassung der Ausfuhrungen, sowie ein kurzer Ausbli
Product Identifiers
Publisher
Grin Publishing
ISBN-13
9783640543731
eBay Product ID (ePID)
180488017
Product Key Features
Publication Name
Werbung Im Internet-Moeglichkeiten Und Grenzen: Online-Marketing
Format
Paperback
Language
German
Subject
Marketing
Publication Year
2010
Type
Textbook
Number of Pages
68 Pages
Dimensions
Item Height
210mm
Item Width
148mm
Item Weight
100g
Additional Product Features
Country/Region of Manufacture
Germany
Item description from the seller
Business seller information
iHaveit UK Ltd
Michael V
20 Pontings Close
Blunsdon
Swindon
Wiltshire
SN26 7AH
United Kingdom
noah_cin@ihaveit.io
Value added tax number:
- GB 343612519
Company registration number:
- 11290771
I certify that all my selling activities will comply with all EU laws and regulations.
CRN Number:
- 11290771
Seller assumes all responsibility for this listing.
eBay item number:326112894280
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Item location:
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