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Ogilvy on Advertising in the Digital Age

Fiction Addiction co uk
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£27.74
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Located in: Southport, United Kingdom
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eBay item number:326149794643
Last updated on 06 Jan, 2025 09:59:06 GMTView all revisionsView all revisions

Item specifics

Condition
New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
ISBN
9781847960870
Publication Year
2017
Type
Textbook
Format
Hardcover
Language
English
Publication Name
Ogilvy on Advertising in the Digital Age
Item Height
247 mm
Author
Miles Young
Publisher
Welbeck Publishing Group
Subject
Advertising, Marketing
Item Width
187 mm
Number of Pages
288 Pages

About this product

Product Information

David Ogilvy is remembered as one of the most influential admen of all time. His bestselling book Ogilvy on Advertising gave no-nonsense, essential advice to those in marketing, PR, advertising and other related industries wanting to improve their success rate. It has become the industry handbook. Ogilvy wrote his book before the Digital Revolution, and in this sequel, Miles Young brings the same erudite scrutiny to advertising in the digital age as he examines the challenges that agencies and their clients have faced with the arrival of digital . He demonstrates how to respond astutely and successfully to the myriad possibilities the digital world has to offer. The book is comprehensive in its reach, touching on all areas, from brand response to social media, pervasive creativity, smart content and good storytelling, to cautions about the power of big data, and what we can learn from the latest neuroscience findings and emerging markets. Backed up by sound research and an illustrious career working out of offices in the UK, US and Hong Kong, Young cuts through the noise surrounding digital to outline some essential truths and offer sound practical advice.

Product Identifiers

Publisher
Welbeck Publishing Group
ISBN-13
9781847960870
eBay Product ID (ePID)
227434348

Product Key Features

Subject
Advertising, Marketing
Publication Year
2017
Number of Pages
288 Pages
Publication Name
Ogilvy on Advertising in the Digital Age
Language
English
Type
Textbook
Author
Miles Young
Format
Hardcover

Dimensions

Item Height
247 mm
Item Width
187 mm

Additional Product Features

Country/Region of Manufacture
United Kingdom
Title_Author
Miles Young

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I certify that all my selling activities will comply with all EU laws and regulations.
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Fiction Addiction co uk

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