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Web Marketing for Dummies by Jan Zimmerman (2007)
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A book that has been read, but looks new. The book cover has no visible wear, and the dust jacket (if applicable) is included for hard covers. No missing or damaged pages, no creases or tears, no underlining or highlighting of text, and no writing in the margins. May have no identifying marks on the inside cover. No wear and tear. See the seller’s listing for full details and description of any imperfections.
- Buy it nowWeb Marketing for Dummies by Jan Zimmerman (2007)
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Item specifics
- Condition
- Book Series
- For Dummies
- ISBN
- 9780470049822
About this product
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0470049820
ISBN-13
9780470049822
eBay Product ID (ePID)
56952164
Product Key Features
Edition
3
Book Title
Web Marketing for Dummies
Number of Pages
408 Pages
Language
English
Topic
E-Commerce / Internet Marketing
Publication Year
2007
Illustrator
Yes
Genre
Business & Economics
Format
Perfect
Dimensions
Item Height
0.8 in
Item Weight
20.8 Oz
Item Length
9.2 in
Item Width
7.3 in
Additional Product Features
Intended Audience
Trade
Dewey Edition
22
Dewey Decimal
658.872
Table Of Content
Introduction.Part I: Getting Going with Online Marketing.Chapter 1: Taking Your Marketing to the Web.Chapter 2: Planning for Web Marketing.Chapter 3: Taking the First Steps to Your Online Presence.Part II: Building a Marketing-Effective Web Site.Chapter 4: Producing a Successful Business Web Site.Chapter 5: Creating a Marketing-Effective Storefront.Chapter 6: Pulling Repeat Visitors with Onsite Marketing Techniques.Part III: Exploring Online Marketing Basics.Chapter 7: Marketing with Online Buzz.Chapter 8: The Art of E-Mail Marketing.Chapter 9: Staying Ahead of the Online Marketing Wave.Chapter 10: Mastering the Secrets of Search Engines.Part IV: Spending Online Marketing Dollars.Chapter 11: Marketing with Pay Per Click Ads.Chapter 12: Marketing with Paid Online Advertising.Chapter 13: Capturing Customers with New Technology.Part V: Maximizing Your Web Success.Chapter 14: Improving Results with Web Analytics.Chapter 15: Staying Out of Legal Trouble.Chapter 16: The Keys to Maintaining Your Web Presence.Part VI: The Part of Tens.Chapter 17: Ten Free Ways to Market Your Web Site.Chapter 18: Ten Most Common Mistakes of Web Marketing.Chapter 19: Ten Tips for Tired Sites.Index.
Synopsis
Claim your space in the online marketplace!Develop a plan, build a marketing-effective site, and create word-of-Web campaignsLaunching a Web site for your product or service does not automatically ensure sales success. This book provides the know-how for creating a solid Web marketing plan, including how to build a site that draws and keeps visitors. Then add proven strategies like search engine optimization and link campaigns, and measure your results. Successful Web marketing techniques - all within your budgetDiscover how toMake your site search engine friendlyClose a sale on your siteDrive traffic to your siteCreate an online marketing planTake advantage of guerilla marketingMaximize your marketing dollars, Just because you're launching a Web site for your product or service doesn't automatically mean you'll rake in big money. Billions of Web sites are competing for consumers' attention, and if you're new to online sales, it may be a little daunting., Just because you're launching a Web site for your product or service doesn't automatically mean you'll rake in big money. Billions of Web sites are competing for consumers' attention, and if you're new to online sales, it may be a little daunting. Web Marketing for Dummies provides the know-how for creating a solid Web marketing plan, from building a user-friendly site that draws attention to closing a sale on your site. This easily accessible guide leverages your offline knowledge of marketing into mastery of the Web. It shows you a number of strategies that you can apply to your business and how to put your site to work for you. The items you'll draw from this book will enable you to: Understand online marketing essentials Prepare an online business plan Design the look and feel of your site Create a concept, develop content, and make it accessible Know the key components of an online store Use buzzing, e-mailing, and other advertising tactics Make your site search engine friendly Handle Web transactions with ease Stay out of legal trouble Wow customers with new technology This guide also features free ways to market your site, as well as ways to revamp tired sites. In addition, there is also a list of common mistakes that are easy to make, but also easy to avoid. With Web Marketing for Dummies , you'll be claiming your space in the online marketplace and maximizing your marketing dollars in no time!, Just because you're launching a Web site for your product or service doesn't automatically mean you'll rake in big money. Billions of Web sites are competing for consumers' attention, and if you're new to online sales, it may be a little daunting. Web Marketing for Dummies provides the know-how for creating a solid Web marketing plan, from building a user-friendly site that draws attention to closing a sale on your site. This easily accessible guide leverages your offline knowledge of marketing into mastery of the Web. It shows you a number of strategies that you can apply to your business and how to put your site to work for you. The items you'll draw from this book will enable you to: Understand online marketing essentials Prepare an online business plan Design the look and feel of your site Create a concept, develop content, and make it accessible Know the key components of an online store Use buzzing, e-mailing, and other advertising tactics Make your site search engine friendly Handle Web transactions with ease Stay out of legal trouble Wow customers with new technology This guide also features free ways to market your site, as well as ways to revamp tired sites. In addition, there is also a list of common mistakes that are easy to make, but also easy to avoid. With Web Marketing for Dummies , you'll be claiming your space in the online marketplace and maximizing your marketing dollars in no time, Just because you're launching a Web site for your product or service doesn't automatically mean you'll rake in big money. Billions of Web sites are competing for consumers' attention, and if you're new to online sales, it may be a little daunting. "Web Marketing for Dummies" provides the know-how for creating a solid Web marketing plan, from building a user-friendly site that draws attention to closing a sale on your site. This easily accessible guide leverages your offline knowledge of marketing into mastery of the Web. It shows you a number of strategies that you can apply to your business and how to put your site to work for you. The items you'll draw from this book will enable you to: Understand online marketing essentials Prepare an online business plan Design the look and feel of your site Create a concept, develop content, and make it accessible Know the key components of an online store Use buzzing, e-mailing, and other advertising tactics Make your site search engine friendly Handle Web transactions with ease Stay out of legal trouble Wow customers with new technology This guide also features free ways to market your site, as well as ways to revamp tired sites. In addition, there is also a list of common mistakes that are easy to make, but also easy to avoid. With "Web Marketing for Dummies," you'll be claiming your space in the online marketplace and maximizing your marketing dollars in no time!
LC Classification Number
HF5415.1265
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Verified purchase: YesCondition: Pre-ownedSold by: betterworldbooks
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Customary Goodness
100% positive Feedback•2.1K items sold
Registered as a private sellerThereby, consumer rights stemming from EU consumer protection law do not apply. eBay buyer protection still applies to most purchases.
Seller Feedback (761)
- m***a (194)- Feedback left by buyer.Past 6 monthsVerified purchaseGreat eBay seller. Product as described. Good value. Solid packaging and shipping. The hat looks great! 5stars!
- 3***4 (1063)- Feedback left by buyer.Past 6 monthsVerified purchaseGreat seller fast delivery,good quality, great condition, well packaged, just as described and great price 5 stars
- j***u (14)- Feedback left by buyer.Past 6 monthsVerified purchaseCame exactly as described. In working order and a fantastic price for the camera and the strap. Seller packaged the camera really well to ensure it wouldn’t break. Would definitely buy from them again!Canon EOS Rebel with 35-80mm Lens New Battery And Strap (#326550311753)