Picture 1 of 1
Picture 1 of 1
Foundations of Marketing-John Fahy, David Jobber
£3.32
Condition:
4 available5 sold
Postage:
Located in: South East, United Kingdom
Delivery:
Dispatched within 1 day
Estimated between Tue, 25 Jun and Fri, 12 Jul to 43230
Returns:
Payments:
Get more time to pay. See payment informationfor PayPal Credit - opens in a new window or tab
Shop with confidence
Seller assumes all responsibility for this listing.
eBay item number:333131921214
Item specifics
- Condition
- Book Title
- Foundations of Marketing-John Fahy, David Jobber
- ISBN
- 9780077137014
- EAN
- 9780077137014
- Publication Year
- 2012
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Foundations of Marketing
- Item Height
- 264mm
- Publisher
- Mcgraw-Hill Education
- Item Width
- 198mm
- Subject
- Business, Economy & Industry, Marketing
- Item Weight
- 1g
- Number of Pages
- 400 Pages
About this product
Product Information
Foundations of Marketing, Fourth Edition, is a fully revised and updated edition of the highly successful text by John Fahy and David Jobber. Devised to offer comprehensive coverage for a short course in marketing, Foundations of Marketing retains its concise twelve chapter structure. The book offers a rigorous but accessible introduction, covering the core marketing curriculum in an engaging style that routinely demonstrates how marketing affects our everyday lives, considering both the decisions we make as consumers, and decisions marketing professionals would make in response to their customers. Fully revised and updated, this edition offers a closer focus on the value of marketing and its impact. The new edition also takes a more critical approach that questions and engages with current debates. Topic highlights of the fourth edition include widespread coverage of the huge impact of social media on the sphere of marketing, a fresh look at new techniques of marketing research used in real organizations, and a contemporary perspective on the growing service segment of the world economy. Bang up to date with new cases and examples, the book covers European examples from all corners of the region, including Germany, Sweden, Denmark, France, Switzerland, the UK and Ireland, without ignoring the prevalence of US and global brands in contemporary culture. The book retains the popular Marketing Spotlight and Marketing in Action features, showcasing brands as diverse as Lady Gaga, Guinness and Gap. New Social Media boxes cover LinkedIn, Facebook, Groupon and more. The fourth edition's case studies are all new, featuring brands from varying segments and countries, including H and M, Subway, Carlsberg, Rolex and Jamie Oliver. The new edition is supported by a superlative resource package to support lecturers and students, with exciting new videos linked to the case material, case and tutorial support and the integration of McGraw-Hill's Connect learning solution. Connect offers gradeable interactive activities, cases, self study quizzes, and a variety of tools to help students to master their marketing module.
Product Identifiers
Publisher
Mcgraw-Hill Education
ISBN-10
0077137019
ISBN-13
9780077137014
eBay Product ID (ePID)
111479489
Product Key Features
Publication Name
Foundations of Marketing
Format
Paperback
Language
English
Subject
Business, Economy & Industry, Marketing
Publication Year
2012
Type
Textbook
Number of Pages
400 Pages
Dimensions
Item Height
264mm
Item Width
198mm
Weight
832g
Height
264mm
Width
195mm
Item Weight
1g
Additional Product Features
Spine
20mm
Genre
Business, Accounting & Vocational: Textbooks & Study Guides
Country/Region of Manufacture
United States
Item description from the seller
Business seller information
Wrap Ltd.
Mubin Ahmed
Unit 4, AwesomeBooks
119 Loverock Road
Reading
Berkshire
RG30 1DZ
United Kingdom
Value added tax number:
- GB 724498118
Company registration number:
- 03800600
I certify that all my selling activities will comply with all EU laws and regulations.
CRN Number:
- 03800600
Seller assumes all responsibility for this listing.
eBay item number:333131921214
Post to me
Item location:
South East, United Kingdom
Posts to:
Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua and Barbuda, Argentina, Armenia, Aruba, Australia, Bahamas, Bahrain, Bangladesh, Barbados, Belgium, Belize, Benin, Bermuda, Bhutan, Bolivia, Bosnia and Herzegovina, Botswana, Brazil, British Virgin Islands, Brunei Darussalam, Bulgaria, Burkina Faso, Burundi, Cambodia, Cameroon, Canada, Cape Verde Islands, Cayman Islands, Central African Republic, Chad, Chile, China, Colombia, Comoros, Cook Islands, Costa Rica, Cyprus, Czech Republic, Côte d'Ivoire (Ivory Coast), Democratic Republic of the Congo, Denmark, Djibouti, Dominica, Dominican Republic, Ecuador, Egypt, El Salvador, Equatorial Guinea, Eritrea, Estonia, Ethiopia, European Union, Falkland Islands (Islas Malvinas), Finland, France, French Guiana, French Polynesia, Gabon Republic, Gambia, Ghana, Gibraltar, Greece, Greenland, Grenada, Guadeloupe, Guam, Guatemala, Guernsey, Guinea, Guinea-Bissau, Guyana, Haiti, Honduras, Hong Kong, Hungary, Iceland, India, Indonesia, Iraq, Ireland, Israel, Italy, Jamaica, Japan, Jersey, Jordan, Kenya, Kiribati, Kuwait, Kyrgyzstan, Laos, Latvia, Lebanon, Lesotho, Liberia, Liechtenstein, Lithuania, Luxembourg, Macau, Macedonia, Madagascar, Malawi, Malaysia, Maldives, Mali, Malta, Marshall Islands, Martinique, Mauritania, Mauritius, Mayotte, Mexico, Micronesia, Moldova, Monaco, Mongolia, Montenegro, Montserrat, Morocco, Namibia, Nepal, Netherlands, Netherlands Antilles, New Zealand, Nicaragua, Niger, Niue, Norway, Oman, Pakistan, Palau, Panama, Papua New Guinea, Paraguay, Peru, Philippines, Poland, Portugal, Puerto Rico, Qatar, Republic of Croatia, Republic of the Congo, Reunion, Romania, Saint Helena, Saint Kitts-Nevis, Saint Lucia, Saint Vincent and the Grenadines, San Marino, Saudi Arabia, Senegal, Serbia, Sierra Leone, Singapore, Slovakia, Slovenia, Solomon Islands, South Africa, South Korea, Spain, Sri Lanka, Suriname, Svalbard and Jan Mayen, Swaziland, Sweden, Switzerland, Taiwan, Tajikistan, Tanzania, Thailand, Togo, Tonga, Trinidad and Tobago, Tunisia, Turkey, Turkmenistan, Turks and Caicos Islands, Tuvalu, Uganda, Ukraine, United Arab Emirates, United Kingdom, United States, Uruguay, Uzbekistan, Vanuatu, Vatican City State, Venezuela, Virgin Islands (U.S.), Wallis and Futuna, Western Sahara, Western Samoa, Zambia, Zimbabwe
Excludes:
Afghanistan, Austria, Germany, Libya, Nauru, Russian Federation, Somalia, Yemen
| Postage and packaging | Each additional item | To | Service | Delivery*See Delivery notes |
|---|---|---|---|---|
| £8.99 | £8.99 | United States | Standard Delivery (Standard Int'l Postage) | Estimated between Tue, 25 Jun and Fri, 12 Jul to 43230 |
| Dispatch time |
|---|
| Will usually dispatch within 1 working day of receiving cleared payment. |
| Taxes |
|---|
| Taxes may be applicable at checkout. Learn moreLearn more about paying tax on eBay purchases. |
Returns policy
| After receiving the item, cancel the purchase within | Return postage |
|---|---|
| 30 days | Buyer pays for return postage |
Refer to eBay return policyopens in a new tab or window for more details. You're covered by the eBay Money Back Guaranteeopens in a new tab or window if you receive an item that is not as described in the listing.
The buyer is responsible for return postage costs.
| Return policy details |
|---|
| Returns accepted |
Most purchases from business sellers are protected by the Consumer Contract Regulations 2013 which give you the right to cancel the purchase within 14 days after the day you receive the item. Find out more about your rights as a buyer and exceptions.
Payment details
Payment methods
Popular categories from this shop
Registered as a business seller
Seller Feedback (1,834,546)
r***p (298)- Feedback left by buyer.
Past 6 months
Verified purchase
Excellent seller the book was exactly as it was described & the price was really good, delivered very quickly & very securely in thick heat sealed bag, communication was very good too. Don’t think I’ve used this seller before & wouldn’t hesitate to use them again & am happy to highly recommend them as a 5 star seller.
d***e (662)- Feedback left by buyer.
Past 6 months
Verified purchase
This seller gave excellent communication & a full refund when the book I ordered was found to be damaged at the warehouse. They sent a very apologetic email explaining the issue & refunded me straight away. I have used this seller before & they have always been reliable & prompt with delivery. The items have also been in even better condition than described for an amazingly reasonable price. This was not their fault, so I would definitely buy from this seller again & recommend them to others.
e***l (268)- Feedback left by buyer.
Past 6 months
Verified purchase
Item just as described. Quick Delivery. Well Packaged. Great Price. Brilliant Seller. Great Communication
Product ratings and reviews
More to explore:
- Marketing Dictionaries & Reference Books,
- Marketing Adult Learning & University Textbook,
- Marketing Non-Fiction Hardcover Books,
- Marketing Paperback Dictionaries & Reference Books,
- Marketing Dictionaries & Reference Books in English,
- Marketing Adult Learning & University Books,
- Foundation Magazines,
- Oxford University Press Marketing Adult Learning & University Books,
- David Walliams Fiction Books,
- David Sedaris Audio Books