Back to home page
|Listed in category:

Picture 1 of 4

Picture 1 of 4
Picture 2 of 4
Picture 3 of 4
Picture 4 of 4
Have one to sell?
Sell it yourself

Travel and Tourism: Hospitality and Travel Marketing by Alastair M. Morrison...

Specialty Auctions
(12659)
Registered as a business seller
Seller's other items
Contact seller
US $10.50
Approximately£7.77
Was US $15.00 (30% off)What does this price mean?
Recent sales price provided by the seller
Condition:
Very Good
Offer ends in: 2d 23h
Postage:
Free USPS Media MailTM.
Located in: Las Cruces, New Mexico, United States
Delivery:
Estimated between Mon, 28 Jul and Sat, 2 Aug to 94104
Delivery time is estimated using our proprietary method which is based on the buyer's proximity to the item location, the delivery service selected, the seller's delivery history and other factors. Delivery times may vary, especially during peak periods.
Returns:
No returns accepted.
Payments:
    Diners Club

Shop with confidence

eBay Money Back Guarantee
Get the item you ordered or your money back. Learn moreeBay Money Back Guarantee - opens new window or tab
Seller assumes all responsibility for this listing.
eBay item number:333455787417
Last updated on 07 Aug, 2022 03:21:24 BSTView all revisionsView all revisions

Item specifics

Condition
Very Good: A book that has been read and does not look new, but is in excellent condition. No ...
Subjects
Travel
Subject
Business & Economics
Topic
Marketing
ISBN
9781418016555

About this product

Product Identifiers

Publisher
Delamr Cengage Learning
ISBN-10
1418016551
ISBN-13
9781418016555
eBay Product ID (ePID)
102765444

Product Key Features

Number of Pages
624 Pages
Language
English
Publication Name
Hospitality and Travel Marketing
Subject
Careers / General, Industries / Hospitality, Travel & Tourism
Publication Year
2009
Type
Textbook
Subject Area
Business & Economics
Author
Alastair M. Morrison
Series
Travel and Tourism Ser.
Format
Hardcover

Dimensions

Item Height
1.3 in
Item Weight
56.1 Oz
Item Length
10.1 in
Item Width
8 in

Additional Product Features

Edition Number
4
Intended Audience
College Audience
Dewey Edition
21
Reviews
The strength of this particular text is the strong emphasis on the relationship between marketing and the tourism industry. It is specifically written with the industry in mind. The author's tone and writing style are very positive and user friendly., The strength of this particular text is the strong emphasis on the relationship between marketing and the tourism industry. It is specifically written with the industry in mind. The author’s tone and writing style are very positive and user friendly., This is the text I currently use and am quite happy with it. I have used it for two sememsters and feel that as I teach the class more often, should be able to get more utility out of the text. the greatest strength of the text is that it addresses marketing concedpts specific to travel and tourism, a problem we have had in the past, prior to adoption of this book.
Illustrated
Yes
Dewey Decimal
647.94/068/8
Table Of Content
Chapter 1: Intro to Marketing Chapter 2: Marketing Hospitality and Travel Services Chapter 3: The Hospitality and Travel Marketing System Chapter 4: Customer Behavior Chapter 5: analyzing Marketing Opportunities Chapter 6: Marketing research Chapter 7: Marketing Strategy: Market Segmentation and Trends Chapter 8: Strategies, Positioning, and Marketing Objectives Chapter 9: The Marketing Plan and the 8 P's Chapter 10: Product Development and Partnership Chapter 11: People: Services and Service Quality Chapter 12: Packaging and Programming Chapter 13: The Distribution Mix and the Travel Trade Chapter 14: Communications and th Promotional Mix Chapter 15: Advertising Chapter 16: Sales Promotion and Merchandising Chapter 17: Personal Selling and Sales Management Chapter 18: Public Relations and Publicity Chapter 19: Pricing
Synopsis
Global orientation, and whole-industry coverage of hospitality and tourism set this book apart. This systematic approach to hospitality and travel marketing is written in a user-friendly style. Readers will benefit from the practical nature, and excellent use of relevant and up-to-date cases. Global experience in the industry is emphasized through content on destination marketing and others parts of tourism, along with case examples from around the world. The content draws upon the authors' experience in the hospitality and travel marketing industry, as well as teaching experience from around the globe including the USA, Canada, Europe, Asia, and Australia. Hospitality and Travel Marketing reflects all of the latest trends in the field, including Internet marketing and e-commerce, loyalty marketing, brand extension marketing, and destination branding., Hospitality and Travel Marketing has been a leader among hospitality and tourism management books since 1989. The use of a systematic approach to hospitality and travel marketing makes this a unique resource. Written in a user-friendly style, learners will benefit from the ease of communication, practical nature, and excellent use of relevant and up-to-date cases. Global orientation, and whole-industry coverage of hospitality and tourism set this book apart. A focus on destination marketing and others parts of tourism, along with case examples from around the world, address the need for global experience in the industry. The content draws upon the authors' experience in the hospitality and travel marketing industry, as well as teaching experience from around the globe including the USA, Canada, Europe, Asia, and Australia. Hospitality and Travel Marketing reflects all of the latest trends in the field, including Internet marketing and e-commerce, loyalty marketing, brand extension marketing, and destination branding.

Item description from the seller

Seller business information

About this seller

Specialty Auctions

99.1% positive Feedback•48K items sold

Joined Mar 2006
Usually responds within 24 hours
Registered as a business seller
Specialty Auctions Inc. sells hard to find vintage electronics, antiques, toys, games and household merchandise. We also specialize in Moen faucets, Home Depot and Lowes hardware.
Visit shopContact

Detailed seller ratings

Average for the last 12 months
Accurate description
4.9
Reasonable postage cost
5.0
Delivery time
5.0
Communication
5.0

Seller Feedback (11,895)

All ratings
Positive
Neutral
Negative
  • s***e (522)- Feedback left by buyer.
    Past 6 months
    Verified purchase
    EXTREMELY Happy with my Purchase! WONDERFUL vendor!!! GREAT and Proactive Communication, XLNT Packing of HEAVY Items, FAST Shipping for a LARGE Package, SUPERB Photos of the Item and BETTER Than Described! INSANE Value for QUALITY Items and Reasonable Freight! I RECOMMEND You Just BUY from Specialty Auctions! I don't often write reviews, but I am very pleased and want to support vendors like this. My HIGHEST Recommendation, THANK YOU!
    (2) TIBETAN INDIA GODDESS TARA STANDING BRASS STATUE FIGURE 17” (#335810562512)
  • 1***1 (112)- Feedback left by buyer.
    Past 6 months
    Verified purchase
    The product was as described, the communication was good the price was very good. My only complaint is the shipping could have been better . I placed the order on 4/7 however it didn't ship until 4/9 to ship. It arrived on 4/15, I could not use my shower ,those 2 extra day would have made a difference
    Pfister 8P8-WS2-LRSY Ladera 1-Handle 3-Spray Tub & Shower Faucet Tuscan Bronze (#335865534574)
  • d***a (2)- Feedback left by buyer.
    Past 6 months
    Verified purchase
    Product in original box with all packaging intact. New and in original condition. The seller put original box in an additional box at my request. He messaged me to let me know to expect a different box. Product arrived promptly. I would use this seller again.
    KOHLER Avi Single-Handle Pull Out Sprayer Kitchen Faucet in Vibrant Stainless (#335952580348)
See all Feedback

More to explore: