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Strategic Sports Event Management by Guy Masterman (Paperback, 2014)
£28.00
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Located in: Milton Keynes, United Kingdom
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eBay item number:333976585794
Item specifics
- Condition
- Narrative Type
- Non-Fiction
- Genre
- Management
- Topic
- Management
- Subjects
- Sports
- ISBN
- 9780415532792
- Publication Year
- 2014
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Strategic Sports Event Management: Third Edition
- Item Height
- 246mm
- Publisher
- Taylor & Francis LTD
- Item Width
- 174mm
- Subject
- Business
- Item Weight
- 771g
- Number of Pages
- 408 Pages
About this product
Product Information
The hosting of sports events - whether large international events, or smaller niche events - can have a significant and long-lasting impact on the local environment, economy and society. Strategic Sports Event Management provides students and event managers with an insight into the strategic management of sports events of all scales and types, from international mega-events to school sports. Combining a unique conceptual framework with a practical, step-by-step guide to planning, organising, managing and evaluating events, the book explains the importance of adopting a strategic approach, showing how to implement strategies that lead to successful outcomes over the short and long-term. This fully revised and updated third edition uses international case studies in every chapter, from the NBA and NFL to Formula One and the English Premier League, offering real-world insight into both larger and smaller events. In addition, woven throughout the book are a series of in-depth studies of the London Olympic Games, the ultimate sporting event and an important point of reference for all practising and aspiring event managers. The book covers every key aspect of the sports event management process, including sports organizations, such as the IOC, FIFA and IAAF, and their interactions with event partners, the media and promoters short-term and long-term benefits of the planning process event impact and legacy operational functions including finance, ticketing, transport, venues, IT, human resources, and security marketing and communications, including social networking and new media the bidding process research and evaluation. Strategic Sports Event Management is the leading sports event management textbook and is now accompanied by a companion website containing a range of additional teaching and learning features. The book is important reading for all students of sport management or event management, and all practising event managers looking to develop their professional skills..
Product Identifiers
Publisher
Taylor & Francis LTD
ISBN-13
9780415532792
eBay Product ID (ePID)
201438743
Product Key Features
Publication Name
Strategic Sports Event Management: Third Edition
Format
Paperback
Language
English
Subject
Business
Publication Year
2014
Type
Textbook
Number of Pages
408 Pages
Dimensions
Item Height
246mm
Item Width
174mm
Item Weight
771g
Additional Product Features
Genre
Sports
Country/Region of Manufacture
United Kingdom
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:333976585794
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Item location:
Milton Keynes, United Kingdom
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