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Market-led Strategic Change: Making Marketing Happen in Your Org
£3.61
Condition:
Very Good
A book that has been read and does not look new, but is in excellent condition. No obvious damage to the book cover, with the dust jacket (if applicable) included for hard covers. No missing or damaged pages, no creases or tears, no underlining or highlighting of text, and no writing in the margins. Some identifying marks on the inside cover, but this is minimal. Very little wear and tear. See the seller’s listing for full details and description of any imperfections.
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Postage:
Doesn't post to United States.
Located in: South East, United Kingdom
Delivery:
Varies
Returns:
30 days return. Buyer pays for return postage. If you use an eBay delivery label, it will be deducted from your refund amount.
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eBay item number:334548171726
Item specifics
- Condition
- Book Title
- Market-led Strategic Change: Making Marketing Happen in Your Org
- ISBN
- 9780722525449
- Publication Year
- 1991
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Market-Led Strategic Change: Making Marketing Happen in Your Organization
- Item Height
- 240 mm
- Publisher
- HarperCollins
- Subject
- Management
- Item Weight
- 1 g
- Item Width
- 157 mm
- Number of Pages
- 416 Pages
About this product
Product Information
Provides a number of practical tools for evaluating the marketing performance of organizations and, as a result, identifying how to improve performance. The author argues that the process of marketing goods and services is simple in concept, but invariably fails in practice, through muddled and confused management decisions and a lack of commitment. The book stresses the importance of the concept of the long-term customer as the crucial factor for company survival. The book is accompanied by a HTV video.
Product Identifiers
Publisher
HarperCollins
ISBN-13
9780722525449
eBay Product ID (ePID)
8046572721
Product Key Features
Number of Pages
416 Pages
Language
English
Publication Name
Market-Led Strategic Change: Making Marketing Happen in Your Organization
Publication Year
1991
Subject
Management
Type
Textbook
Format
Hardcover
Dimensions
Item Height
240 mm
Item Weight
1 g
Item Width
157 mm
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Seller business information
VAT number: GB 724498118
CRN: 03800600
Safety and accessibility information
About this seller
awesomebooksuk
99.6% positive Feedback•5.0M items sold
Registered as a business seller
Seller Feedback (2,240,425)
- j***c (697)- Feedback left by buyer.Past monthVerified purchaseFantastic Seller. Great quality and condition of item.Fast delivery and Expertly packed to ensure the item is safe. Great Communication when asking a question and always polite and to the point. Item received is exactly what was described. Fair price charged and cost was not over the top. So very, very pleased with this Seller I will rate them No.1 and made the experience of buying on EBay a VERY HAPPY one. Would definitely buy again! Thank you so much.
- u***t (2254)- Feedback left by buyer.Past 6 monthsVerified purchaseA smooth and professional transaction throughout. The item was exactly as described, clearly listed, and fairly priced. Communication from the seller was prompt, polite, and helpful, with dispatch confirmed quickly. The parcel was securely packaged and arrived in excellent condition, ahead of the expected delivery date. Care was taken at every stage of the process. I would be happy to buy from this seller again—many thanks for a reliable and well-handled sale.Stations and Structures of the Settle and Carlisle Railway-V.R. (#315149142156)
- r***7 (830)- Feedback left by buyer.Past 6 monthsVerified purchaseFantastic Seller. Fast delivery and Expertly packed to ensure the item is safe. Great Communication when asking a question and always polite and to the point. Item received is exactly what was described. Fair price charged and cost was not over the top. So very, very pleased with this Seller I will rate them No.1 and made the experience of buying on EBay a VERY HAPPY one. Would definitely buy again! Thank you so much.
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Seller Feedback (2,240,425)
- j***c (697)- Feedback left by buyer.Past monthVerified purchaseFantastic Seller. Great quality and condition of item.Fast delivery and Expertly packed to ensure the item is safe. Great Communication when asking a question and always polite and to the point. Item received is exactly what was described. Fair price charged and cost was not over the top. So very, very pleased with this Seller I will rate them No.1 and made the experience of buying on EBay a VERY HAPPY one. Would definitely buy again! Thank you so much.
- u***t (2254)- Feedback left by buyer.Past 6 monthsVerified purchaseA smooth and professional transaction throughout. The item was exactly as described, clearly listed, and fairly priced. Communication from the seller was prompt, polite, and helpful, with dispatch confirmed quickly. The parcel was securely packaged and arrived in excellent condition, ahead of the expected delivery date. Care was taken at every stage of the process. I would be happy to buy from this seller again—many thanks for a reliable and well-handled sale.Stations and Structures of the Settle and Carlisle Railway-V.R. (#315149142156)
- r***7 (830)- Feedback left by buyer.Past 6 monthsVerified purchaseFantastic Seller. Fast delivery and Expertly packed to ensure the item is safe. Great Communication when asking a question and always polite and to the point. Item received is exactly what was described. Fair price charged and cost was not over the top. So very, very pleased with this Seller I will rate them No.1 and made the experience of buying on EBay a VERY HAPPY one. Would definitely buy again! Thank you so much.