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You Are a Brand!: In Person & Online, How Smart People Brand Themselves Textbook
US $14.98
Approximately£11.28
Condition:
Like New
A book that has been read, but looks new. The book cover has no visible wear, and the dust jacket (if applicable) is included for hard covers. No missing or damaged pages, no creases or tears, no underlining or highlighting of text, and no writing in the margins. May have no identifying marks on the inside cover. No wear and tear. See the seller’s listing for full details and description of any imperfections.
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Free USPS Media MailTM.
Located in: Long Beach, California, United States
Delivery:
Estimated between Fri, 8 Aug and Wed, 13 Aug to 94104
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eBay item number:334786812701
Item specifics
- Condition
- ISBN
- 9781857885804
About this product
Product Identifiers
Publisher
Brealey Publishing, Nicholas
ISBN-10
1857885805
ISBN-13
9781857885804
eBay Product ID (ePID)
113103586
Product Key Features
Edition
2
Book Title
You Are a Brand! : in Person and Online, How Smart People Brand Themselves for Business Success
Number of Pages
272 Pages
Language
English
Publication Year
2012
Topic
Communication & Social Skills, Skills, Motivational
Genre
Self-Help, Business & Economics
Format
Uk-Trade Paper
Dimensions
Item Height
1.1 in
Item Weight
12.8 Oz
Item Length
9 in
Item Width
6 in
Additional Product Features
Intended Audience
Trade
Reviews
A step-by-step guide anyone can use to be more successful, You Are a Brand! describes how we can use branding strategies and tactics in our careers and lives to maximize the brand You.-- George Pine, President and COO, Interep
Dewey Edition
23
Dewey Decimal
650.1
Synopsis
Learn insider secrets for career success from THE personal branding strategist. Celebrity entertainers, star athletes, and corporate icons didn't accidentally wind up at the top-they branded their way there. Now you, too, can leverage the power of a personal brand, harness your potential and take charge of your career. Using strategies from the playbook of the Mad Men of Madison Avenue, advertising guru Catherine Kaputa serves as your personal branding coach in You Are A Brand! 2nd Edition: In Person and Online, How Smart People Brand Themselves for Business Success . Kaputa has expanded her 2007 award-winning classic to include new chapters on crafting your own "elevator speech" and leveraging the power of social media. This updated edition explores strategies and tactics to tap into the power of words, learn the principles of visual identity, think in terms of markets, and execute a self-brand action plan that is unique and memorable. Combining today's hottest business concepts with the realities of the modern workplace, You Are a Brand! 2nd Edition highlights the self-branding odysseys of savvy professionals and budding entrepreneurs-Catherine Kaputa will coach you to take charge of your career through the one-of-a-kind brand that is YOU., Celebrity entertainers, star athletes, and corporate icons didn't accidentally wind up at the top-they branded their way there. Now you, too, can leverage the power of a personal brand, harness your potential and take charge of your career. Using strategies from the playbook of the Mad Men of Madison Avenue, advertising guru Catherine Kaputa serves as your personal branding coach in You Are A Brand! 2nd Edition: In Person and Online, How Smart People Brand Themselves for Business Success . Kaputa has expanded her 2007 award-winning classic to include new chapters on crafting your own "elevator speech" and leveraging the power of social media. This updated edition explores strategies and tactics to tap into the power of words, learn the principles of visual identity, think in terms of markets, and execute a self-brand action plan that is unique and memorable. Combining today's hottest business concepts with the realities of the modern workplace, You Are a Brand! 2nd Edition highlights the self-branding odysseys of savvy professionals and budding entrepreneurs-Catherine Kaputa will coach you to take charge of your career through the one-of-a-kind brand that is YOU.
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- e***k (1012)- Feedback left by buyer.Past 6 monthsVerified purchaseLove the Vanilla Bean Noel spray! It's my favorite. Just as pictured and described. Carefully packaged, prompt arrival and priced perfectly. Thank youBath & Body Works Limited Edition Vanilla Bean NOEL Fine Fragrance Mist Spray (#333872089841)
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- o***l (248)- Feedback left by buyer.Past 6 monthsVerified purchaseReceived in perfect condition. Fast shipping and item exactly as described. Thank you.
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Seller Feedback (1,014)
- e***k (1012)- Feedback left by buyer.Past 6 monthsVerified purchaseLove the Vanilla Bean Noel spray! It's my favorite. Just as pictured and described. Carefully packaged, prompt arrival and priced perfectly. Thank youBath & Body Works Limited Edition Vanilla Bean NOEL Fine Fragrance Mist Spray (#333872089841)
- 2***e (1796)- Feedback left by buyer.Past monthVerified purchaseItem received speedily and exactly as described, thanks!
- o***l (248)- Feedback left by buyer.Past 6 monthsVerified purchaseReceived in perfect condition. Fast shipping and item exactly as described. Thank you.