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Fashion Marketing-Jane t Bohdanowicz, Elizabeth Clamp
£4.28
Condition:
Very Good
A book that has been read and does not look new, but is in excellent condition. No obvious damage to the book cover, with the dust jacket (if applicable) included for hard covers. No missing or damaged pages, no creases or tears, no underlining or highlighting of text, and no writing in the margins. Some identifying marks on the inside cover, but this is minimal. Very little wear and tear. See the seller’s listing for full details and description of any imperfections.
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Located in: South East, United Kingdom
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eBay item number:334984499102
Item specifics
- Condition
- Book Title
- Fashion Marketing-Janet Bohdanowicz, Elizabeth Clamp
- ISBN
- 9780415059404
- Publication Year
- 1994
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Fashion Marketing
- Item Height
- 234 mm
- Publisher
- Cengage Learning Emea
- Subject
- Engineering & Technology, Marketing, Business
- Item Weight
- 280 g
- Item Width
- 156 mm
- Number of Pages
- 192 Pages
About this product
Product Information
This text applies current marketing theory to the fashion industry and highlights the particular challenges that this industry presents. Topics include: product development, pricing, market research and consumer behaviour. It also explains how to build a supply chain, design PR campaigns and control budgets. With an assessment of management techniques, such as Just In Time and Total Quality Management, the text shows how to implement a marketing plan. Encompassing an analysis of current social, economic and technological trends, and outlining ways to respond to the increased pressure of competition, it concludes with a look at marketing fashion for the future.
Product Identifiers
Publisher
Cengage Learning Emea
ISBN-13
9780415059404
eBay Product ID (ePID)
89759878
Product Key Features
Number of Pages
192 Pages
Language
English
Publication Name
Fashion Marketing
Publication Year
1994
Subject
Engineering & Technology, Marketing, Business
Type
Textbook
Format
Paperback
Dimensions
Item Height
234 mm
Item Weight
280 g
Item Width
156 mm
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Seller business information
VAT number: GB 724498118
CRN: 03800600
About this seller
awesomebooksuk
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