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Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space
£19.58
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Located in: Redditch, United Kingdom
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eBay item number:335179057545
Item specifics
- Condition
- ISBN
- 9781625274496
- Publication Year
- 2015
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant
- Item Height
- 234mm
- Publisher
- Harvard Business School Publishing
- Item Width
- 155mm
- Subject
- Business
- Item Weight
- 538g
- Number of Pages
- 320 Pages
About this product
Product Information
A global phenomenon now published in a record 44 languages. Over 3.5 million copies sold. A bestseller across five continents. Your Guide to Creating Uncontested Market Space-and Making the Competition Irrelevant This international bestseller, embraced by organizations and industries worldwide, challenges everything you thought you knew about the requirements for strategic success. Now updated with a new chapter and additional content from the authors, Blue Ocean Strategy argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors, but from creating blue oceans -untapped new market spaces ripe for growth. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture their own blue oceans. A landmark work that upends traditional thinking about strategy, this bestselling business book charts a bold new path to winning the future.
Product Identifiers
Publisher
Harvard Business School Publishing
ISBN-13
9781625274496
eBay Product ID (ePID)
209417487
Product Key Features
Publication Name
Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant
Format
Hardcover
Language
English
Subject
Business
Publication Year
2015
Type
Textbook
Number of Pages
320 Pages
Dimensions
Item Height
234mm
Item Width
155mm
Item Weight
538g
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:335179057545
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£21.72 | See import charges at checkout | United States | Expedited Delivery (International Priority Shipping) | Estimated between Thu, 6 Jun and Fri, 14 Jun to 43230 |
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Most relevant reviews
- 15 Dec, 2018
5 stars
Verified purchase: YesCondition: NewSold by: books4peopleuk
- 15 Nov, 2016
Great read
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