About this product

Product Identifiers

PublisherWiley & Sons, Incorporated, John

ISBN-101118004760

ISBN-139781118004760

eBay Product ID (ePID)99626632

Product Key Features

Book TitleWhat Makes Business Rock : Building the World's Largest Global Networks

Number of Pages312 Pages

LanguageEnglish

Publication Year2011

TopicTelevision / History & Criticism, Finance / General

IllustratorYes

GenrePerforming Arts, Business & Economics

AuthorBill Roedy

FormatHardcover

Dimensions

Item Height1.1 in

Item Weight18.1 Oz

Item Length9 in

Item Width6.3 in

Additional Product Features

Intended AudienceTrade

LCCN2011-008894

Dewey Edition22

Reviews'Roedy spent 22 years with MTV, building its networks around the world. He imparts a number of business lessons learned from his successes and mistakes during his years in cable TV, reinforcing the importance of prioritizing and the need to delegate. Of course, the real highlights of the book are Roedy's many anecdotes, including deflecting P. Diddy's more outrageous demands, wearing sneakers to meet the Dalai Lama and soothing the Duchess of York's hurt feelings when rockers swore at her on TV.' ? Computer World ?As business how-to books go, there are few as entertaining as Bill Roedy's What Makes Business Rock.' ? New York Post ?What Makes Business Rock is rockin' good fun and full of actionable advice for execs who hope to plant their own flags in new frontiers with an entertaining twist ? it's chocked full of fabulous gossip, celebrities, rock idols, politicians, global leaders and of course loads of music.' ?CNBC.com ?A CNBC Best Book of Summer 2011? "Historians in the next century may look back with wonder at how a cable TV channel that started out playing only music videos ended up a titan of global media and a force in international politics. But that's the remarkable story told in Bill Roedy's What Makes Business Rock: Building the World's Largest Global Networks, a memoir of his time as head of MTV Networks International. . . it's hard to believe that none of Roedy's exploits are exaggerated. But that would be to miss the point. It's a tremendous read, and more than worthwhile for anyone seeking to understand how to scale a business globally - or even just for music fans who have laid down their guitars and taken out the piercings." ?The National ? What Makes Business Rock chronicles Roedy's journey and the lessons he learnt along the way. These include a stint in the US Army, fighting in Vietnam, running a nuclear missile base in Europe, studying at Harvard Business School as well as running an iconic international television channel that reflected the passion and brashness of a new age featuring an even newer art form ? the music video'.So how did MTV become, well, MTV'...[Roedy] ensured that the channel reached its young audience.' ?Business World ?Any entrepreneur will be able to identify with Roedy's story. When he took charge, MTV was just beginning to grasp the way Europe functioned. By the time he left, he was overseeing MTV, Nickelodeon, VH1, VIVA, TMF, Game One, Comedy Central and Paramount Comedy. Along the way he also became one of the most prominent characters in the global fight against HIV and AIDS.' -Forbes India, 'â€¦ a phenomenal business success story.' (ThirdSector.co.uk, June 2011). 'â€¦ much of Roedy's advice is not just about how to work but also about how to live.' (The Lancet, June 2011). 'Engrossing... a penetrative insight into the youth entertainment business' Irish-Times

Dewey Decimal384.5506/5

SynopsisGlobal business lessons from Bill Roedy, the man who built the world's largest entertainment network What Makes Business Rock is the compelling story of how Bill Roedy, the Chairman and CEO of MTV International, built the largest international entertainment network in existence, much of the time having to make up answers for questions which had never before been asked. It's a free-wheeling, rock and rolling tale filled with a fascinating cast of characters including British entrepreneur Robert Maxwell, Rupert Murdoch and Sumner Redstone, Bono, the Pope, and a range of legendary politicians such as Nelson Mandela, Vladimir Putin, and Fidel Castro. An important primer on how to build and manage a business in an environment of continually evolving and developing communications platforms Deals with the cultural demands of countries as diverse as China, Zambia, and Ireland A business book masquerading as the memoir of one of the most important people in the music industry Entertaining and engaging, What Makes Business Rock offers an up close look at Bill Roedy the person and professional, and uncovers the innovative strategies he used to help make MTV the most successful, and best known, media brand in the world., What Works is the complete story of how Bill Roedy built the largest international entertainment network in existence, much of the time having to make up answers for questions which had never before been asked., Global business lessons from Bill Roedy, the man who built the worlds largest entertainment network What Makes Business Rock is the compelling story of how Bill Roedy, the Chairman and CEO of MTV International, built the largest international entertainment network in existence, much of the time having to make up answers for questions which had never before been asked. Its a free-wheeling, rock and rolling tale filled with a fascinating cast of characters including British entrepreneur Robert Maxwell, Rupert Murdoch and Sumner Redstone, Bono, the Pope, and a range of legendary politicians such as Nelson Mandela, Vladimir Putin, and Fidel Castro. An important primer on how to build and manage a business in an environment of continually evolving and developing communications platforms Deals with the cultural demands of countries as diverse as China, Zambia, and Ireland A business book masquerading as the memoir of one of the most important people in the music industry Entertaining and engaging, What Makes Business Rock offers an up close look at Bill Roedy the person and professional, and uncovers the innovative strategies he used to help make MTV the most successful, and best known, media brand in the world., Praise for What Makes Business Rock "Bills global mission required an innate respect for diverse traditions, and a creative sensibility that speaks every language and builds bridges around the world. That mission also required Bill on occasion to brandish the steel will he honed as a combat-decorated officer in Vietnam and go toe-to-toe with repressive government officials or entrenched competitors who were challenged by the revolutionary impact of our programming. Bill is an advocate for human rights and an open-minded student of unfamiliar cultures a man trained in warfare who spent decades deploying entertainment, childrens programming, and health education all over the world." Philippe Dauman, President and Chief Executive Officer, Viacom "Bill Roedy and I grew up together in the media world and I am proud to call him my friend. Bill is one of the few people who have played a role in all of the extraordinary changes weve seen since the earliest days of cable television. He has been a true pioneer, finding unique ways to extend the reach of MTV throughout the world. The lessons he learned about establishing a brand internationally are invaluable to anyone who intends to prosper in the global business world." Jeff Bewkes, Chairman and Chief Executive Officer, Time Warner

LC Classification NumberPN1992.8.M87