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The Principles of Islamic Marketing by Baker Ahmad Alserhan 9780367667399
£41.99
Condition:
New
A new, unread, unused book in perfect condition with no missing or damaged pages. See the seller's listing for full details.
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Located in: Farnborough, United Kingdom
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eBay item number:335830768872
Item specifics
- Condition
- Imprint
- Routledge
- Series
- N/A
- Publication Country
- GB
- Country/Region of Manufacture
- United Kingdom
- Title
- The Principles of Islamic Marketing
- ISBN-10
- 0367667398
- Edition
- N/A
- Pagination
- 220
- Width
- 171mm
- Height
- 241mm
- Depth
- 22mm
- Weight
- 398g
- Brand
- Taylor & Francis
- Modified Item
- No
- Features
- N/A
- Topic
- N/A
- Era
- N/A
- Subjects
- N/A
- Country
- N/A
- Region
- N/A
- City
- N/A
- ISBN
- 9780367667399
- Publication Year
- 2020
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- The Principles of Islamic Marketing
- Item Height
- 246 mm
- Publisher
- Taylor & Francis LTD
- Subject
- Marketing
- Item Weight
- 408 g
- Item Width
- 174 mm
- Number of Pages
- 220 Pages
About this product
Product Information
The Principles of Islamic Marketing fills a gap in international business literature covering the aspects and values of Islamic business thought. It provides a framework and practical perspectives for understanding and implementing the Islamic marketing code of conduct. It is not a religious book. The Islamic Economic System is a business model adopted by nearly one fifth of the world's population. Baker Alserhan identifies the features of the Islamic structure of International Marketing practices and ethics. Adherence to such ethical practices elevates the standards of behaviour of traders and consumers alike and creates a value-loaded framework for firms, establishing harmony and meaningful cooperation between international marketers and their Muslim target markets. His book provides a complete guide to the requirements an organization needs to follow when managing its entire marketing function within the Muslim market or when adapting part of its offering to that market. It addresses the challenges facing marketers involved in business activities with and within Islamic communities, the knowledge needs of academic institutions, and the interest of multinationals keen on tapping the huge Islamic markets. Along the way, Baker Alserhan provides insights into the various aspects of promoting to the Islamic markets such as franchising, distribution channels, and retailing practices, branding, positioning, and pricing issues; all within the Muslim legal and cultural norms. Above all, The Principles of Islamic Marketing will lay the foundation of, and advance, Islamic Marketing as a new social science.
Product Identifiers
Publisher
Taylor & Francis LTD
ISBN-13
9780367667399
eBay Product ID (ePID)
17046548281
Product Key Features
Number of Pages
220 Pages
Publication Name
The Principles of Islamic Marketing
Language
English
Subject
Marketing
Publication Year
2020
Type
Textbook
Format
Paperback
Dimensions
Item Height
246 mm
Item Weight
408 g
Item Width
174 mm
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Seller business information
VAT number: AU 300032812682, CA 716415153RT0001, CH CHE-164366562MWST, GB 108277024, IE IM3720012380, NZ 142898551
CRN: 00610095
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- e***p (880)- Feedback left by buyer.Past monthVerified purchaseNew paperback book as described. Slightly cheaper than others on eBay. And although it arrived just within the delivery time quoted, it was 2 weeks before it was despatched, when I asked the supplier if it was on its way, the response was curt and with attitude; customer service not a high priority. I wasn't bothered how long it took, I just wanted to know if it was on its way, I'll choose a different supplier next time.
- _***r (143)- Feedback left by buyer.Past 6 monthsVerified purchaseThis is a seller I have no hesitation in recommending and I would purchase from them again. The item was exactly as described and very well packaged. The item was not delivered within the suggested time frame but this was most definitely not the fault of the seller. The seller responded to my query of the delayed delivery politely, promptly and professionally.
- c***c (7)- Feedback left by buyer.Past 6 monthsVerified purchaseItem as described and well packaged. One problem I encountered was the delivery, the courier left the parcel at the wrong address and it took me a while to locate it. I contacted both the courier and the seller. The seller was very helpful and quick in responding. I definitely recommend the seller.The Contagion Myth Why Viruses (Including "Coronavirus") Are No... 978 (#316261742426)
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Seller Feedback (674,633)
- e***p (880)- Feedback left by buyer.Past monthVerified purchaseNew paperback book as described. Slightly cheaper than others on eBay. And although it arrived just within the delivery time quoted, it was 2 weeks before it was despatched, when I asked the supplier if it was on its way, the response was curt and with attitude; customer service not a high priority. I wasn't bothered how long it took, I just wanted to know if it was on its way, I'll choose a different supplier next time.
- _***r (143)- Feedback left by buyer.Past 6 monthsVerified purchaseThis is a seller I have no hesitation in recommending and I would purchase from them again. The item was exactly as described and very well packaged. The item was not delivered within the suggested time frame but this was most definitely not the fault of the seller. The seller responded to my query of the delayed delivery politely, promptly and professionally.
- c***c (7)- Feedback left by buyer.Past 6 monthsVerified purchaseItem as described and well packaged. One problem I encountered was the delivery, the courier left the parcel at the wrong address and it took me a while to locate it. I contacted both the courier and the seller. The seller was very helpful and quick in responding. I definitely recommend the seller.The Contagion Myth Why Viruses (Including "Coronavirus") Are No... 978 (#316261742426)