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THE LONG TAIL: WHY THE FUTURE OF BUSINESS IS SELLING LESS By Chris Anderson *VG*
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Condition:
“Book is in Very Good Condition. Text will be unmarked. May show some signs of use or wear. Will ”... Read moreAbout condition
Very Good
A book that has been read and does not look new, but is in excellent condition. No obvious damage to the book cover, with the dust jacket (if applicable) included for hard covers. No missing or damaged pages, no creases or tears, no underlining or highlighting of text, and no writing in the margins. Some identifying marks on the inside cover, but this is minimal. Very little wear and tear. See the seller’s listing for full details and description of any imperfections.
- Buy it nowTHE LONG TAIL: WHY THE FUTURE OF BUSINESS IS SELLING LESS By Chris Anderson *VG*
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Located in: US, United States
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Estimated between Mon, 19 May and Thu, 22 May to 43230
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eBay item number:335940804739
Item specifics
- Condition
- Very Good
- Seller notes
- ISBN-10
- 1401309666
- Publication Name
- Hachette Books
- Type
- Paperback
- ISBN
- 9781401309664
About this product
Product Identifiers
Publisher
Grand Central Publishing
ISBN-10
1401309666
ISBN-13
9781401309664
eBay Product ID (ePID)
64333742
Product Key Features
Book Title
Long Tail : Why the Future of Business Is Selling Less of more
Number of Pages
288 Pages
Language
English
Publication Year
2008
Topic
Marketing / General, Consumer Behavior, E-Commerce / Internet Marketing
Illustrator
Yes
Features
Revised
Genre
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
1.4 in
Item Weight
9.8 Oz
Item Length
8 in
Item Width
5.2 in
Additional Product Features
Intended Audience
Trade
TitleLeading
The
Dewey Edition
22
Dewey Decimal
658.8/02
Edition Description
Revised edition
Synopsis
What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google. However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its power. After a century of obsessing over the few products at the head of the demand curve, the new economics of distribution allow us to turn our focus to the many more products in the tail, which collectively can create a new market as big as the one we already know. The Long Tail is really about the economics of abundance. New efficiencies in distribution, manufacturing, and marketing are essentially resetting the definition of what's commercially viable across the board. If the 20th century was about hits, the 21st will be equally about niches., The New York Times bestseller that introduced the business world to a future that's already here--now in paperback with a new chapter about Long Tail Marketing and a new epilogue. Winner of the Gerald Loeb Award for Best Business Book of the Year In the most important business book since The Tipping Point , Chris Anderson shows how the future of commerce and culture isn't in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve. "It belongs on the shelf between The Tipping Point and Freakonomics ." --Reed Hastings, CEO, Netflix "Anderson's insights . . . continue to influence Google's strategic thinking in a profound way." --Eric Schmidt, CEO, Google "Anyone who cares about media . . . must read this book." --Rob Glaser, CEO, RealNetworks
LC Classification Number
HF5415.127.A54 2008
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- 1***8 (14)- Feedback left by buyer.Past 6 monthsVerified purchaseThe item was packaged well and was shipped fast. The item came in great condition as described in the listing and the price was very reasonable. The seller also messaged me as soon as the item was shipped. I recommend this seller.AOA - Angel's Knock (version A) - CD - Import - **Excellent Condition** (#335726631738)
- h***9 (69)- Feedback left by buyer.Past 6 monthsVerified purchaseThis has been a hard book to find at a reasonable price. Zuber had it at a great price. They described it very accurately, sent it promptly and packaged it really well, so it arrived in good order. Their communication was excellent too. Thank you for a very easy, pleasant transaction.HOW TO CONTROL YOUR ANGER BEFORE IT CONTROLS YOU By Albert Ellis & Raymond Chip (#335724536486)
- m***u (855)- Feedback left by buyer.Past 6 monthsVerified purchaseAbsolutely delightful seller! As pictured and described, fast shipping, and great communication! Excellent packaging, great quality, great condition, lovely appearance, and a phenomenal value! This seller is an extremely valuable asset to the eBay community! A++++! ✨🥇✨TERENCE KOH: 1980-2008: LOVE FOR ETERNITY By Bill Arning & Agustin Rubio (#335688412958)