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Deluxe: How Luxury Lost Its Lustre by Dana Thomas (Hardcover, 2007)

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Once upon a time, luxury was only available to the rarefied and aristocratic world of old money and royalty; luxury wasn't simply a product, it was a lifestyle. It denoted a history of tradition, superior quality and a pampered buying experience. Today's luxury marketplace would be virtually unrecognizable to the old-world elite. Gone are the family-owned businesses that were dedicated to integrity and quality; the industry is now run by massive corporations that focus only on growth, visibility, brand-awareness, advertising and above all, profits. Quality has long since been replaced by quantity, and almost all of the manufacturing has been outsourced to large factories in places like China, where your expensive luxury brand handbag is being put together right next to a one from a mass-market label that costs substantially less.Dana Thomas has dug deep into the dark side of the luxury industry, finding out all the secrets that Prada, Gucci and Burberry don't want you to know. She visits the last bastion of old-world luxury - Hermes, which is still based in France, where old-fashioned highly skilled artisans still make their coveted Kelly and Birkin bags by hand.But most of its competitors in the luxury fashion business have outsourced; they've gone corporate, they've gone large scale. Thomas takes us right into the action, from the scent factories in Grasse that manufacture Christian Dior and Prada perfumes, to the crowded factories in China, full of workers gluing together 'Made in Italy' bags by the thousands.Thomas goes from duty-free luxury emporiums in Hawaii, packed with tourists clamoring for discounts on their favorite luxury brands, to Japan, the most luxury brand-conscious society in the world. She takes us behind the scenes in the weeks leading up to the Oscars to witness the wheeling and dealing of luxury brands to dress stars for the red carpet. She meets middle-class Midwesterners who spend their entire paychecks on Louis Vuitton bags and Japanese collectors who enshrine hundreds of coveted Hermes and Gucci items in their tiny Tokyo apartments.Thomas has interviewed corporate heads and factory workers, the old-money, old-luxury clients and the new luxury-obsessed middle-class consumer in order to paint a surprising picture of 'New Luxury' today. Deluxe is an uncompromising and rollicking read about the real world behind the glossy spreads in magazines and fantastic dresses on the red carpet. What is the new definition of luxury when the advertising for the luxury lifestyle is targeted mainly towards the middle-class masses? What are we paying for when quality is no longer quality? How did luxury lose its luster?

Product Identifiers

Publisher
Penguin Books Ltd
ISBN-13
9780713998238
eBay Product ID (ePID)
96675648

Product Key Features

Subject Area
Consumerism
Author
Dana Thomas
Publication Name
Deluxe: How Luxury Lost Its Lustre
Format
Hardcover
Language
English
Subject
Business
Publication Year
2007
Type
Textbook
Number of Pages
384 Pages

Dimensions

Item Height
248mm
Item Width
161mm
Item Weight
734g

Additional Product Features

Title_Author
Dana Thomas
Country/Region of Manufacture
United Kingdom

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Deluxe: How Luxury Lost Its Lustre by Dana Thomas (Hardcover, 2007)

Best-selling in Adult Learning & University

The Psychology of Money: Timeless lessons on wealth, greed, and happiness by Morgan Housel (Paperback, 2020)

Secrets Of Mental Math: The Mathemagician's Guide to Lightening Calculation and Amazing Maths Tricks by Arthur Benjamin, Michael Shermer (Paperback, 2006)

Die with Zero: Getting All You Can from Your Money and Your Life by Bill Perkins (Paperback, 2021)

Happy Odyssey by Adrian Carton de Wiart (Paperback, 2007)

Planet Ponzi by Mitch Feierstein (Paperback, 2012)

Code of Practice for In-service Inspection and Testing of Electrical Equipment by The Institution of Engineering and Technology (Paperback, 2020)

Becoming Bulletproof: Life Lessons from a Secret Service Agent by Evy Poumpouras (Paperback, 2020)

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