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China's Mobile Economy : Profiting from the Largest and Fastest Information C...
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eBay item number:353749636299
Item specifics
- Condition
- Book Title
- China's Mobile Economy : Profiting from the Largest and Fastest I
- ISBN
- 9781119127239
- Subject Area
- Business & Economics
- Publication Name
- China's Mobile Economy : Opportunities in the Largest and Fastest Information Consumption Boom
- Publisher
- Wiley & Sons, Incorporated, John
- Item Length
- 8.8 in
- Subject
- Marketing / General, Finance / General, E-Commerce / General (See Also Computers / Electronic Commerce)
- Publication Year
- 2016
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.9 in
- Item Weight
- 18.4 Oz
- Item Width
- 5.8 in
- Number of Pages
- 368 Pages
About this product
Product Information
Explore the world-changing digital transformation in China China's Mobile Economy: Opportunities in the Largest and Fastest Information Consumption Boom is a cutting-edge text that spotlights the digital transformation in China.
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
1119127238
ISBN-13
9781119127239
eBay Product ID (ePID)
211310380
Product Key Features
Number of Pages
368 Pages
Language
English
Publication Name
China's Mobile Economy : Opportunities in the Largest and Fastest Information Consumption Boom
Publication Year
2016
Subject
Marketing / General, Finance / General, E-Commerce / General (See Also Computers / Electronic Commerce)
Type
Textbook
Subject Area
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.9 in
Item Weight
18.4 Oz
Item Length
8.8 in
Item Width
5.8 in
Additional Product Features
Intended Audience
Scholarly & Professional
LCCN
2016-031599
Dewey Edition
23
Reviews
Every company - and every country - must succeed at digitalization to compete successfully in the 21st century. Winston Ma delivers a rare book that is both an outstanding survey of a fast-changing and vitally important economic landscape and a delightful 'field guide' that will enrich your understanding of what's really happening on the ground." --Dominic Barton, Global Managing Partner, McKinsey and Company "Winston has written a first of its kind - a timely, insightful and eminently readable analyses of the world's fastest growing mobile economy. A must-read for anyone interested in China, the mobile economy, or technology, more broadly. Eye-opening and thoroughly enjoyable." --Reuben Jeffery III, President and CEO, Rockefeller & Co., Inc. "China is determined to make innovation an engine for the next stage of the country's development, and no sector has been more creative or dynamic than the mobile economy, which in some areas has surpassed even the United States. Winston Ma's deep dive into this fiercely competitive, constantly evolving industry dissects the companies, personalities and forces that are transforming China and that will inevitably influence commerce far beyond its shores." --John L. Thornton, Co-Chairman, Brookings Institution "As the world moves to mobile technologies, and with China now the world's largest market of Internet users, all stakeholders have to think about China's economy, market, and society from a completely new perspective. This is an indispensable book for understanding the emerging shape and scale of opportunities in the Middle Kingdom and beyond." --Rod Beckstrom, Co-Author of The Starfish and the Spider ; Former President and CEO, ICANN "Chinese society is experiencing a rapid transformation, becoming increasingly industrialized and digital-based. The Chinese Internet population has officially entered into the age of mobile Internet. This extraordinary book explains how the Internet has been the engine that catapults commercial activities from offline to online and towards ubiquity." --Xiaodong Lee, President & CEO, China Internet Network Information Center (CNNIC), "...a fresh and eyeopening perspective."& (Reuters Breaking Views, January 2017) "If you want to get a better grasp at how things are in the worlds largest trading entity, then this is a smart book to take the time to read."& (Irish Tech News, January 2017)
Illustrated
Yes
Dewey Decimal
381.1420951
Lc Classification Number
Hf5548.325
Table of Content
Foreword xi Preface xv Acknowledgments xxiii About the Author xxvii Introduction 1 Chapter 1 The World's Biggest Mobile Economy 5 Chapter 2 Users, Partners, Investors and Competitors: Global Stakeholders 37 Chapter 3 Xiaomi: The Most Valuable Start-up in China 67 Chapter 4 The Omni-Channel Age of e-Retailing 97 Chapter 5 Mobile e-Commerce and Online-to-Offline (O2O) 127 Chapter 6 Mobile Entertainment 159 Chapter 7 "Internet+" Movies 189 Chapter 8 Internet Finance 221 Chapter 9 Going Overseas: A Bumpy Road 253 Chapter 10 Launched in China 279 Bibliography 313 Index 331
Copyright Date
2015
Item description from the seller
Business seller information
Expert Trading Limited
John Boyer
9220 Rumsey Rd
Ste 101
21045-1956 Columbia, MD
United States
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