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CIM Coursebook: Project Management in Marketing - Paperback NEW Parkinson, Lynn

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Last updated on 27 Apr, 2024 07:19:00 BSTView all revisionsView all revisions

Item specifics

Condition
New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
Weight
587grams
Subjects
N/A
Pages
256
Size
24.2 x 18.8 x 1.4 cm
Topic
Unknown
Book Title
CIM Coursebook: Project Management in Marketing
ISBN
9781856177153
Publication Year
2009
Type
Textbook
Format
Paperback
Language
English
Publication Name
Cim Coursebook: Project Management in Marketing
Item Height
246mm
Author
Lynn Parkinson, Matthew Housden, Elwyn Cox
Publisher
Taylor & Francis LTD
Item Width
189mm
Subject
Marketing
Item Weight
522g
Number of Pages
256 Pages

About this product

Product Information

Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.' Professor Keith Fletcher, Director of Education, The Chartered Institute of Marketing 'Here in Dubai, we have used the Butterworth-Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation.' Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab Emirates Butterworth-Heinemann's official CIM Coursebooks are the definitive companions to the CIM professional marketing qualifications. The only study materials to be endorsed by The Chartered Institute of Marketing (CIM), all content is carefully structured to match the syllabus and is written in collaboration with the CIM faculty. Each chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along. *The coursebooks are the only study guide reviewed and approved by CIM (The Chartered Institute of Marketing). *Each book is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory. *Past examination papers and examiners' reports are available online to enable you to practise what has been learned and help prepare for the exam and pass first time. *Extensive online materials support students and tutors at every stage. Based on an understanding of student and tutor needs gained in extensive research, online materials have been designed specifically for CIM students and created exclusively for Butterworth-Heinemann. Check out exam dates on the Online Calendar, see syllabus links for each course, and access extra mini case studies to cement your understanding. Explore marketingonline.co.uk and access online versions of the coursebooks and further reading from Elsevier and Butterworth-Heinemann. INTERACTIVE, FLEXIBLE, ACCESSIBLE ANY TIME, ANY PLACE www.marketingonline.co.uk

Product Identifiers

Publisher
Taylor & Francis LTD
ISBN-13
9781856177153
eBay Product ID (ePID)
87269893

Product Key Features

Author
Lynn Parkinson, Matthew Housden, Elwyn Cox
Publication Name
Cim Coursebook: Project Management in Marketing
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2009
Type
Textbook
Number of Pages
256 Pages

Dimensions

Item Height
246mm
Item Width
189mm
Item Weight
522g

Additional Product Features

Title_Author
Matthew Housden, Lynn Parkinson, Elwyn Cox
Editor
Frank Mckee
Country/Region of Manufacture
United Kingdom

Item description from the seller

Business seller information

Charlies Chapters Ltd
Charles Sword
81 Balmoral Drive
SOUTHPORT
Merseyside
PR9 8QH
United Kingdom
Show contact information
:liamEku.oc.sretpahcseilrahc@skoobwontiyub
krddf
Value added tax number:
  • GB 920245361
Company registration number:
  • 06386895
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The book arrived well packed get & I pristine condition at a good price. I would have liked it by 1st class post & I contacted this Seller via EBAY 'CONTACT' but got NO RESPONSE via either my email account or on ebay and certainly not in my Spam folder...SO what can you say I was inconvenienced a bit but got a positive outcome? I think they're reliable for transactions but something is remiss with electronic communication via EBAY or perhaps not tech savvy or disinterested or unwell etc..
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As usual with this seller, the book was exactly as described and very well packed. However, delivery times can vary significantly. This was one of 4 books ordered at the same time. Two arrived in about a week, but this one took almost 3 weeks. A reliable seller who answers questions promptly, but could improve on dispatch times.
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5⭐service from seller, item as described and well packaged, pity Royal mail delivered it a day late.Good communication from seller.

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