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Picture 1 of 2
New Product Development Performance Using Networks to Access Inf
US $55.00
Approximately£41.13
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Condition:
New
A new, unread, unused book in perfect condition with no missing or damaged pages. See the seller's listing for full details.
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eBay item number:354595582140
Item specifics
- Condition
- ISBN
- 9783639036435
- Book Title
- New Product Development Performance
- Publisher
- AV Akademikerverlag Gmbh & Co. KG
- Item Length
- 9 in
- Publication Year
- 2008
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.2 in
- Genre
- Business & Economics
- Topic
- Marketing / General
- Item Weight
- 5.6 Oz
- Item Width
- 6 in
- Number of Pages
- 100 Pages
About this product
Product Identifiers
Publisher
AV Akademikerverlag Gmbh & Co. KG
ISBN-10
3639036433
ISBN-13
9783639036435
eBay Product ID (ePID)
69583044
Product Key Features
Book Title
New Product Development Performance
Number of Pages
100 Pages
Language
English
Publication Year
2008
Topic
Marketing / General
Genre
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.2 in
Item Weight
5.6 Oz
Item Length
9 in
Item Width
6 in
Additional Product Features
Synopsis
This study contributes to the understanding of New Product Development (NPD) performance by demonstrating how formal interfirm collaborative relationships provide access to important information and how the structure of the formal interfirm network impacts NPD in different ways. The study also develops a dimension of networks, network diversity, and its contribution to NPD performance. In exploring how NPD performance is affected by information available between firms with formal cooperation agreements, it suggests that two aspects of the formal external information network, variety and control, have an impact on a firms NPD performance. Network theory is used to understand information variety and control during NPD. Analyzing a firms egocentric network of formal relationships provides insight about information availability. Egocentric network diversity serves as a proxy for variety of information and egocentric structural holes (connectedness) provide an understanding of information control. The study shows that each of these factors has a differing relationship with three dimensions of NPD performance: innovativeness, speed, and market performance."
Item description from the seller
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