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Swipe to Unlock: The Primer on Techn..., Detroja, Parth

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Item specifics

Condition
Good: A book that has been read, but is in good condition. Minimal damage to the book cover eg. ...
ISBN
1976182190
EAN
9781976182198
Date of Publication
20170920
Publication Name
N/A
Type
Paperback / softback
Release Title
Swipe to Unlock: The Primer on Technology and Business Strateg...
Artist
Detroja, Parth
Brand
N/A
Colour
N/A

About this product

Product Identifiers

Publisher
CreateSpace
ISBN-10
1976182190
ISBN-13
9781976182198
eBay Product ID (ePID)
240046735

Product Key Features

Book Title
Swipe to Unlock : the Non-Coder's Guide to Technology and the Business Strategy Behind It
Number of Pages
320 Pages
Language
English
Publication Year
2017
Topic
Careers / General
Genre
Business & Economics
Author
Parth Detroja, Neel Mehta, Aditya Agashe
Format
Trade Paperback

Dimensions

Item Height
0.8 in
Item Weight
17 Oz
Item Length
8.5 in
Item Width
5.5 in

Additional Product Features

Intended Audience
Trade
Synopsis
Authored by 3 Product Managers at Google, Facebook, and Microsoft, Swipe to Unlock is a comprehensive guide on the must-know concepts of technology and business strategy. It is a must-read for anyone pursuing product management, design, marketing, consulting or business strategy roles in the tech industry. ***Swipe to Unlock was updated in 2019 to include over 40 pages of new content to cover the latest developments in the world of tech.*** We highly recommend buying our book directly from Amazon rather than a third-party seller as it's the only way to ensure you get the latest version. This #1 Amazon Business Bestseller won a medal from the North American Book Awards and has been featured in The Wall Street Journal , Forbes , and Business Insider. Swipe to Unlock was touted as "our generation's Rosetta Stone for enabling anyone to peer into the technology changing everyday life" by Jeremy Schifeling. How does Spotify determine what songs to recommend to you? How did KaiOS become the third largest mobile operating system in just two years since launching? Why does Amazon offer free shipping with Prime if it loses them money? How did a single typo take down 20% of the internet? Why did Microsoft acquire LinkedIn? By answering real-world questions like this, Swipe to Unlock gives you a peek under the hood of the technology you use every day, decodes tech's biggest buzzwords, and shows you how technology is changing the society we live in for better or for worse. Topics Covered: Software Development, Business Models & Strategies, Economics, Hacking & Security, Hardware & Robots, The Internet, Cloud Computing, Big Data, Technology Policy, Emerging Markets, Future Trends, and much more Featured Companies: Google, Facebook, Microsoft, Amazon, Apple, Spotify, Uber, WeChat, Yelp, Tinder, Washington Post, Grab, Toyota, GoJek, Samsung, Salesforce, M-Pesa, Quora, KaiOS, Twitter, Tesla, ByteDance, Airbnb, Robinhood, Adobe, Alibaba, Netflix, Paytm, Target, and many more Unlock the answers you need to ace your tech interviews or become a better-educated digital citizen. Buy Swipe to Unlock today to understand why it's a Top Gifted Book of 2018, WANT A NON-CODING JOB AT A TECH COMPANY? Interested in product management, marketing, strategy, or business development? The tech industry is the place to be: nontechnical employees at tech companies outnumber their engineering counterparts almost 3 to 1 (Forbes, 2017). You might be worried that your lack of coding skills or tech industry knowledge will hold you back. But here's the secret: you don't need to learn how to code to break into the tech industry. Written by three former Microsoft PMs, Swipe to Unlock gives you a breakdown of the concepts you need to know to crush your interviews, like software development, big data, and internet security. We'll explain how Google's ad targeting algorithm works, but Google probably won't ask you how to explain it in a non-technical interview. But they might ask you how you could increase ad revenue from a particular market segment. And if you know how Google's ad platform works, you'll be in a far stronger position to come up with good growth strategies. We'll show you how Robinhood, an app that lets you trade stocks without commission, makes money by earning interest on the unspent money that users keep in their accounts. No one will ask you to explain this. But if someone asks you to come up with a new monetization strategy for Venmo (which lets you send and receive money without fees), you could pull out the Robinhood anecdote to propose that Venmo earn interest off the money sitting in users' accounts. We'll talk about some business cases like why Microsoft acquired LinkedIn. Microsoft interviewers probably won't ask you about the motive of the purchase, but they might ask you for ideas to improve Microsoft Outlook. From our case study, you'll learn how the Microsoft and LinkedIn ecosystems could work together, which can help you craft creative, impactful answers. You could propose that Outlook use LinkedIn's social graph to give salespeople insights about clients before meeting them. Or you could suggest linking Outlook's organizational tree to LinkedIn to let HR managers analyze their company's hierarchy and figure out what kind of talent they need to add. (We'll further explore both ideas in the book.) Either way, you're sure to impress. Learn the must know concepts of tech from authors who have received job offers for Facebook's Rotational Product Manager, Google's Associate Product Marketing Manager, and Microsoft's Program Manager to get a competitive edge at your interviews!, Authored by 3 Product Managers at Google, Facebook, and Microsoft, Swipe to Unlock is a comprehensive guide on the must-know concepts of technology and business strategy. It is a must-read for anyone pursuing product management, design, marketing, consulting or business strategy roles in the tech industry. COUNTERFEIT PHYSICAL BOOK WARNING: There are several sellers selling counterfeit new and used copies of our book. The counterfeit copies are missing 42 pages of new content updates made in 2023. To ensure you get a legitimate version of our book with the latest updates, please only buy NEW copies that say "Ships From & Sold By Amazon." This #1 Amazon Business Bestseller won a medal from the North American Book Awards and has been featured in The Wall Street Journal , Forbes , and Business Insider. Swipe to Unlock has been translated into 11 languages including Chinese, Korean, & Russian and was touted as "our generation's Rosetta Stone for enabling anyone to peer into the technology changing everyday life" by Jeremy Schifeling. Swipe to Unlock teaches you how to think like a technologist by answering real-world questions like: How does Spotify determine what songs to recommend to you? How did KaiOS become the third largest mobile operating system in just two years since launching? Why does Amazon offer free shipping with Prime if it loses them money? How did a single typo take down 20% of the internet? Why did Microsoft acquire LinkedIn? By breaking down questions like this, Swipe to Unlock gives you a peek under the hood of the technology you use every day, decodes tech's biggest buzzwords, and shows you how technology is changing the society we live in for better or for worse. Topics Covered: Software Development, Business Models & Strategies, Economics, Hacking & Security, Hardware & Robots, The Internet, Cloud Computing, Big Data, Technology Policy, Emerging Markets, Future Trends, and much more! Featured Companies: Google, Facebook, Microsoft, Amazon, Apple, Spotify, Uber, WeChat, Yelp, Tinder, Washington Post, Grab, Toyota, GoJek, Samsung, Salesforce, M-Pesa, Quora, KaiOS, Twitter, Tesla, ByteDance, Airbnb, Robinhood, Adobe, Alibaba, Netflix, Paytm, Target, and many more! Unlock the answers you need to ace your tech interviews or become a better-educated digital citizen. Buy Swipe to Unlock today to understand why it's the Top Gifted Technology Book of 2022!

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      Technical knowledge provided in an easy way

      Verified purchase: YesCondition: Pre-ownedSold by: wyatt_71