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Starting a Yahoo! Business For Dummies

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Item specifics

Condition
New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
ISBN
9780764588730
Book Title
Starting a Yahoo! Business for Dummies
Publisher
Wiley & Sons, Incorporated, John
Item Length
9 in
Publication Year
2006
Format
Trade Paperback
Language
English
Illustrator
Yes
Item Height
0.9 in
Author
Rob Snell
Genre
Business & Economics
Topic
Entrepreneurship, New Business Enterprises, Small Business
Item Weight
22.9 Oz
Item Width
7.4 in
Number of Pages
410 Pages

About this product

Product Information

Turn browsers into buyers, boost traffic, and more Build your store from scratch, or make the one you have more profitable His online business has been paying his mortgage for years. Now Rob Snell is sharing his Yahoo Store secrets for planning, building, and managing an online store that delivers the goods Here's how to profit from keywords, handle credit-card payments, find out what's hot in other stores, maximize your marketing efforts, and much more. Discover how to Use the Yahoo Store Editor and Manager Plan effective store navigation Use better images to sell more products Build successful advertising strategies Generate more traffic from search engines

Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0764588737
ISBN-13
9780764588730
eBay Product ID (ePID)
46955206

Product Key Features

Book Title
Starting a Yahoo! Business for Dummies
Number of Pages
410 Pages
Language
English
Publication Year
2006
Topic
Entrepreneurship, New Business Enterprises, Small Business
Illustrator
Yes
Genre
Business & Economics
Author
Rob Snell
Format
Trade Paperback

Dimensions

Item Height
0.9 in
Item Weight
22.9 Oz
Item Length
9 in
Item Width
7.4 in

Additional Product Features

Intended Audience
Trade
Dewey Edition
22
Lccn
2005-935167
Dewey Decimal
657
Lc Classification Number
Hf5548.32
Table of Content
Introduction. Part I: Finding Out about Yahoo! Store. Chapter 1: The Nickel Tour of Yahoo! Store. Chapter 2: Planning Your Online Small Business . Chapter 3: Jump-Starting Your Store . Chapter 4: Anatomy of a Yahoo! Store Order. Part II: Planning What's in Store. Chapter 5: Preparing to Build Your Yahoo! Store. Chapter 6: Designing Your Store to Turn Shoppers into Buyers. Chapter 7: Exploring Store Navigation. Chapter 8: Selling with Pictures. Part III: Building and Managing Your Store. Chapter 9: Store Building with the Store Editor. Chapter 10: Pushing All the Right Buttons. Chapter 11: Designing All Kinds of Pages. Chapter 12: Creating Product Pages with the Store Editor. Chapter 13: Merchandising to Sell More. Chapter 14: Checking Out the New Shopping Cart. Chapter 15: Mastering the Store Manager. Part IV: Profiting from Internet Marketing. Chapter 16: Searching for the Right Words. Chapter 17: Driving Traffic That Converts. Chapter 18: Buying Your Way to the Top. Chapter 19: Discovering Search Engine Optimization (SEO). Part V: Making More Money with Your Yahoo! Store. Chapter 20: Running Your Business by the Numbers. Chapter 21: Converting Browsers into Buyers. Chapter 22: E-Mailing Your Customers for Fun and Profit. Chapter 23: Getting Down with Product Uploads. Chapter 24: Mastering Domains. Part VI: The Part of Tens. Chapter 25: Ten or So Tools of the Trade. Chapter 26: Ten or So RTML Resources and Recommendations. Index.
Copyright Date
2006

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Most relevant reviews

  • Wonderful Help

    This book is a must have for any small businessowner that is JUST starting out with Yahoo! Stores. It really is not for the advanced people, or people that are just looking for rtml templates. The rtml templates are like gold, pretty much unattainable unless you buy book to teach your direct RTML. Which is a very good idea, unless you want a plain Yahoo store, or you want to pay someone to do it for you. Rob Snell is an awesome author, and a very good person. He emailed with me back and forth and helped me out tremendously with a lot of my questions.

  • Starting a Yahoo Business for Dummies

    I decided to purchase this book after I bought the Starting an Online Business For Dummies. After reading the On Line Business book I thought I might seriously consider a Yahoo Store. The book and also some of the links mentioned in this book were very helpful in getting my store open. Plus Yahoo support was really a great help since I'm not very computer literate. The book is very descriptive and quite easy to understand for a beginner. I have no experience in programing which in setting up a store would be very helpful.