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Arbeitsbuch zum Marketing - 9783409690843
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Located in: Aldershot, United Kingdom
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eBay item number:354829974091
Item specifics
- Condition
- Book Title
- Arbeitsbuch zum Marketing
- ISBN
- 9783409690843
- Publication Year
- 1990
- Type
- Textbook
- Format
- Paperback
- Language
- German
- Publication Name
- Arbeitsbuch Zum Marketing: Aufgaben, Fallstudien, Loesungen
- Item Height
- 244mm
- Publisher
- Gabler Verlag
- Item Width
- 170mm
- Subject
- Government, Management, Business
- Item Weight
- 689g
- Number of Pages
- 422 Pages
About this product
Product Information
Das Arbeitsbuch zum Marketing ist als Erganzung zu dem Lehrbuch Marketing - Ein- fuhrung in die Absatzpolitik konzipiert. Es enthalt ubungsaufgaben und kleine Fallstudien, anhand derer dem Studierenden das noetige Problembewusstsein und die Anleitung zur Loe- sung absatzwirtschaftlicher Fragestellungen vermittelt werden sollen. Mit dem Arbeitsbuch werden drei Ziele verfolgt: - Es regt zu einer aktiven Auseinandersetzung mit absatzwirtschaftlichen Problemen an und ermoeglicht eine problemorientierte Erarbeitung dieses Stoffgebietes. - Es tragt zur problemorientierten Vertiefung und Kontrolle des Wissensstandes auf dem Gebiet des Marketing bei. - Es vermittelt die Fahigkeit, das erworbene Marketingwissen auf praxisrelevante Frag. - stellungen umzusetzen. Dementsprechend haben die Aufgaben weniger den Charakter reiner Wissensfragen. Viel- mehr sind sie so angelegt, dass ihre Beantwortung selbstandiges Mitdenken und tieferes Ein- dringen in absatzwirtschaftliche Probleme sowie eine auf die jeweilige AufgabensteIlung be- zogene Anwendung des Gelernten erfordert. Den Praxisbezug stellen hierbei vor allem die Fallstudien und die zahlreichen empirischen Beispiele her. An jede Aufgabe bzw. Fallstudie schliesst sich eine ausfuhrliche Musterloesung an. Sie zeigt dem Leser, inwieweit er den im Lehrbuch Marketing enthaltenen Wissensstoff beherrscht. Diesem Zweck dient auch der Abdruck ausgewahlter Zwischenprufungsklausuren aus dem Gebiet der Absatzpolitik.
Product Identifiers
Publisher
Gabler Verlag
ISBN-13
9783409690843
eBay Product ID (ePID)
213015898
Product Key Features
Publication Name
Arbeitsbuch Zum Marketing: Aufgaben, Fallstudien, Loesungen
Format
Paperback
Language
German
Subject
Government, Management, Business
Publication Year
1990
Type
Textbook
Number of Pages
422 Pages
Dimensions
Item Height
244mm
Item Width
170mm
Item Weight
689g
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Business seller information
BOOKS ETC LIMITED
Andy Smith
Books Etc, Unit 4
Eastern Road
Aldershot
Hampshire
GU12 4YD
United Kingdom
Value added tax number:
- GB 976952259
Company registration number:
- 06687355
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I certify that all my selling activities will comply with all EU laws and regulations.
Seller assumes all responsibility for this listing.
eBay item number:354829974091
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