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Lost Brands - vom Aufstieg und Niedergang starker Marken - 9783834928207

BOOKS etc.
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Located in: Aldershot, United Kingdom
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eBay item number:354876662590
Last updated on 25 May, 2024 16:04:57 BSTView all revisionsView all revisions

Item specifics

Condition
New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
Book Title
Lost Brands - vom Aufstieg und Niedergang starker Marken
ISBN
9783834928207
Publication Year
2013
Type
Textbook
Format
Paperback
Language
German
Publication Name
Lost Brands - Vom Aufstieg Und Niedergang Starker Marken: Warum too Big to Fail Nicht Einmal Fur Traditionsmarken Gilt
Item Height
244mm
Author
Michael Bruckner, Andrea Przyklenk
Publisher
Springer Gabler
Item Width
170mm
Subject
Government, Management, Marketing
Item Weight
290g
Number of Pages
163 Pages

About this product

Product Information

Auf dem Friedhof bekannter Firmen und Marken begegnet man vielen einstmals renommierten Namen. Einige stehen symbolhaft fur das deutsche Wirtschaftswunder, andere fur die Umsetzung kuhner Ideen, wieder andere fur spektakulare Pleiten. Ihre Geschichten werden in diesem Buch erzahlt - spannend, journalistisch und faktenreich. Der Leser begibt sich auf eine Reise durch die jungere Wirtschaftsgeschichte. Am Ende eines jeden Kapitels wird analysiert, welche Grunde zum Untergang fuhrten - und welche Schlusse Unternehmer und Markenverantwortliche daraus ziehen koennen.

Product Identifiers

Publisher
Springer Gabler
ISBN-13
9783834928207
eBay Product ID (ePID)
176729938

Product Key Features

Author
Michael Bruckner, Andrea Przyklenk
Publication Name
Lost Brands - Vom Aufstieg Und Niedergang Starker Marken: Warum too Big to Fail Nicht Einmal Fur Traditionsmarken Gilt
Format
Paperback
Language
German
Subject
Government, Management, Marketing
Publication Year
2013
Type
Textbook
Number of Pages
163 Pages

Dimensions

Item Height
244mm
Item Width
170mm
Item Weight
290g

Additional Product Features

Title_Author
Andrea Przyklenk, Michael Bruckner
Country/Region of Manufacture
Germany

Item description from the seller

Business seller information

BOOKS ETC LIMITED
Andy Smith
Books Etc, Unit 4
Eastern Road
Aldershot
Hampshire
GU12 4YD
United Kingdom
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:enohP30481325210
:xaF30481325210
:liamEmoc.liamg@rebbewcim
Value added tax number:
  • GB 976952259
Company registration number:
  • 06687355
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I certify that all my selling activities will comply with all EU laws and regulations.
BOOKS etc.

BOOKS etc.

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