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Ripple Effect: How Empowered Involvement Drives� Word o - Paperback NEW Oetting,
£60.86
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Located in: PR9 8QH SOUTHPORT UK, United Kingdom
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eBay item number:355183243992
Item specifics
- Condition
- Weight
- 262grams
- Subjects
- Business, Economics & Industry
- Pages
- 151
- Size
- 21 x 14.8 x 0.9 centimetres (0.2
- Topic
- Business
- Book Title
- Ripple Effect: How Empowered Involvement Drives� Word of Mouth (
- ISBN
- 9783834920096
- Publication Year
- 2009
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Ripple Effect: How Empowered Involvement Drives Word of Mouth
- Item Height
- 210mm
- Publisher
- Springer Fachmedien Wiesbaden
- Item Width
- 148mm
- Subject
- Marketing
- Item Weight
- 216g
- Number of Pages
- 151 Pages
About this product
Product Information
Everyone in marketing is talking about word of mouth (WOM). At a time when traditional advertising is struggling, conversations between consumers - the most trusted source of product information - have taken on an entirely new dimension on the Internet. While considerable research on the effects and spread of WOM has been carried out over the past sixty years, surprisingly few scholars have tried to find out how to stimulate it. Martin Oetting seeks to close that gap. Based on involvement and empowerment research, this is the first scientific study connecting word of mouth with a participatory marketing approach, thus providing an answer to what may be marketing's most pressing question: how to strategically harness the power of blogs, Facebook, and the Social Web.
Product Identifiers
Publisher
Springer Fachmedien Wiesbaden
ISBN-13
9783834920096
eBay Product ID (ePID)
111669549
Product Key Features
Publication Name
Ripple Effect: How Empowered Involvement Drives Word of Mouth
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2009
Type
Textbook
Number of Pages
151 Pages
Dimensions
Item Height
210mm
Item Width
148mm
Item Weight
216g
Additional Product Features
Series Title
Forschungsgruppe Konsum Und Verhalten
Country/Region of Manufacture
Germany
Item description from the seller
Business seller information
Charlies Chapters Ltd
Charles Sword
81 Balmoral Drive
SOUTHPORT
Merseyside
PR9 8QH
United Kingdom
krddf
Value added tax number:
- GB 920245361
Company registration number:
- 06386895
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CRN Number:
- 06386895
Seller assumes all responsibility for this listing.
eBay item number:355183243992
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Seller Feedback (350,343)
f***p (150)- Feedback left by buyer.
Past 6 months
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The book arrived well packed get & I pristine condition at a good price. I would have liked it by 1st class post & I contacted this Seller via EBAY 'CONTACT' but got NO RESPONSE via either my email account or on ebay and certainly not in my Spam folder...SO what can you say I was inconvenienced a bit but got a positive outcome? I think they're reliable for transactions but something is remiss with electronic communication via EBAY or perhaps not tech savvy or disinterested or unwell etc..
e***g (3088)- Feedback left by buyer.
Past 6 months
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As usual with this seller, the book was exactly as described and very well packed. However, delivery times can vary significantly. This was one of 4 books ordered at the same time. Two arrived in about a week, but this one took almost 3 weeks. A reliable seller who answers questions promptly, but could improve on dispatch times.
a***3 (5)- Feedback left by buyer.
Past month
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If you're happy to buy it now, receive it sometime in the future, this is the seller for you. Strangely nebulous and self destructive despatch times for a modern business, but, I've got my book, it was reasonably priced, packed okay and as described so a perfectly decent transaction. Happy enough customer, all fine.
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