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Misbehaving von Richard H. Thaler (2016, Taschenbuch)

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Titel: Misbehaving, Untertitel: The Making of Behavioral Economics, Einband: Taschenbuch, Autor: Richard H. Thaler, Verlag: Norton & Company, Sprache: Englisch, Seiten: 415, Maße: 208x137x27 mm, Gewicht: 348 g, Verkäufer: bochumer-buchshop, Schlagworte: Konsument Verbraucher Englische Bücher / Wirtschaft, Business Wirtschaftsgeschichte Marktforschung Verhalten / Wirtschaft, Arbeit, Recht BUSINESS & ECONOMICS / Consumer Behavior BUSINESS & ECONOMICS / Economic History BUSINESS & ECONOMICS / Economics / General.

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About this product

Produktinformation

Nobel laureate Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans-predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth-and change the way we think about economics, ourselves, and our world. Traditional economics assumes rational actors. Early in his research, Thaler realized these Spock-like automatons were nothing like real people. Whether buying a clock radio, selling basketball tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. More importantly, our misbehavior has serious consequences. Dismissed at first by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments. Coupling recent discoveries in human psychology with a practical understanding of incentives and market behavior, Thaler enlightens readers about how to make smarter decisions in an increasingly mystifying world. He reveals how behavioral economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building, to TV game shows, the NFL draft, and businesses like Uber. Laced with antic stories of Thaler's spirited battles with the bastions of traditional economic thinking, Misbehaving is a singular look into profound human foibles. When economics meets psychology, the implications for individuals, managers, and policy makers are both profound and entertaining. Shortlisted for the Financial Times & McKinsey Business Book of the Year Award

Produktkennzeichnungen

ISBN-10
039335279x
ISBN-13
9780393352795
eBay Product ID (ePID)
217213424

Produkt Hauptmerkmale

Sprache
Englisch
Anzahl der Seiten
432 Seiten
Verlag
Norton & Company
Publikationsname
Misbehaving
Autor
Richard H. Thaler
Format
Taschenbuch
Erscheinungsjahr
2016

Zusätzliche Produkteigenschaften

Hörbuch
No
Item Length
20cm
Item Height
2cm
Item Width
13cm
Item Weight
348g

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Misbehaving von Richard H. Thaler (2016, Taschenbuch)

All listings for this product

item 1 Richard H. Thaler Misbehaving

item 2 Richard H. Thaler / Misbehaving / 9780393352795

item 3 Misbehaving

item 4 Misbehaving Richard H. Thaler

item 5 Misbehaving, Richard H. Thaler

About this product

Produktinformation

Produktkennzeichnungen

Produkt Hauptmerkmale

Zusätzliche Produkteigenschaften

Best-selling in Adult Learning & University

The Psychology of Money: Timeless lessons on wealth, greed, and happiness by Morgan Housel (Paperback, 2020)

Never Split the Difference: Negotiating as if Your Life Depended on It by Chris Voss, Tahl Raz (Paperback, 2017)

Die with Zero: Getting All You Can from Your Money and Your Life by Bill Perkins (Paperback, 2021)

Planet Ponzi by Mitch Feierstein (Paperback, 2012)

Code of Practice for In-service Inspection and Testing of Electrical Equipment by The Institution of Engineering and Technology (Paperback, 2020)

Cognitive Behavior Therapy: Basics and Beyond by Aaron T. Beck, Judith S. Beck (Hardcover, 2020)

Becoming Bulletproof: Life Lessons from a Secret Service Agent by Evy Poumpouras (Paperback, 2020)

Save on Adult Learning & University

Die with Zero: Getting All� You Can from Your Money and - Paperback English

Diazepam What No One Will Tell You About Pocket Pharmacy

The Invisible Rainbow A History of Electricity and Life by Arthur Firstenberg UK

KS1 English Targeted Practice Book Handwriting Year 1 Ideal For Catch Up And Le

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