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Applied Communication Theory and Research (Routledge Communication Series), , Ne

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Item specifics

Condition
New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
ISBN
9780805809152

About this product

Product Identifiers

Publisher
Routledge
ISBN-10
0805809155
ISBN-13
9780805809152
eBay Product ID (ePID)
696997

Product Key Features

Number of Pages
392 Pages
Language
English
Publication Name
Applied Communication Theory and Research
Publication Year
1990
Subject
Communication Studies
Type
Textbook
Author
H. Dan O'hair
Subject Area
Language Arts & Disciplines
Series
Routledge Communication Ser.
Format
Uk-B Format Paperback

Dimensions

Item Height
0.7 in
Item Weight
24.1 Oz
Item Length
6 in
Item Width
9 in

Additional Product Features

Intended Audience
Scholarly & Professional
LCCN
89-048835
Table Of Content
Contents: Preface. Part I: Fundamental Viewpoints. D. O'Hair, G.L. Kreps, L. Frey, Conceptual Issues. L. Frey, D. O'Hair, G.L. Kreps, Applied Communication Methodology. Part II: Contexts. Section 1: Organizational Contexts. C. Botan, Industrial Relations Communication. D.F. Womack, Communication and Negotiation. G.L. Kreps, Organizational Communication Research and Organizational Development. Section 2: Educational Contexts. G.W. Friedrich, A. VanGundy, Training and Development for Communication Competence. M.J. O'Hair, R. Wright, Application of Communication Strategies in Alleviating Teacher Stress. Section 3: Sales and Marketing Contexts. D.G. Leathers, The Dynamics of Impression Management in the Sales Interview. C.C. Staley, Focus Group Research: The Communication Practitioner as Marketing Specialist. R.R. Behnke, D. O'Hair, A. Hardman, Audience Analysis Systems in Advertising and Marketing. Section 4: Legal and Political Contexts. K.E. Kendall, Application of Communication Research to Political Contexts. S.R. Goldswig, M.J. Cody, Legal Communication: An Introduction to Rhetorical and Communication Theory Perspectives. Section 5: Health Contexts. G.L. Kreps, Applied Health Communication Research. M.A. Fitzpatrick, Health, Aging, and Family Paradigms: A Theoretical Perspective. S.L. Ragan, L.D. Glenn, Communication and Gynecologic Health Care. R.L. Street, Jr., Dentist-Patient Communication: A Review and Commentary. J.R. Nussbaum, Communication Within the Nursing Home.
Synopsis
This volume provides a comprehensive examination of the applications of communication inquiry to the solution of relevant social issues. Nationally recognized experts from a wide range of subject areas discuss ways in which communication research has been used to address social problems and identify direction for future applied communication inquiry.

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