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Mindtap Course List Ser.: Foundations of Marketing by O. C. Ferrell and William M. Pride (2021, Trade Paperback)

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item 1 Foundations of Marketing Paperback William M., Ferrell, O. C. Pri
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item 2 Foundations of Marketing (MindTap - Paperback, by Pride William M.; - Good
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About this product

Product Identifiers

Publisher
Cengage Learning
ISBN-10
0357129466
ISBN-13
9780357129463
eBay Product ID (ePID)
5038299511

Product Key Features

Number of Pages
592 Pages
Publication Name
Foundations of Marketing
Language
English
Publication Year
2021
Subject
Marketing / General, General, Commerce
Features
Revised
Type
Textbook
Subject Area
Business & Economics
Author
O. C. Ferrell, William M. Pride
Series
Mindtap Course List Ser.
Format
Trade Paperback

Dimensions

Item Height
0.9 in
Item Weight
44 Oz
Item Length
10.9 in
Item Width
8.5 in

Additional Product Features

Edition Number
9
Intended Audience
College Audience
LCCN
2022-439378
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
658.8
Edition Description
Revised edition
Table Of Content
PART I: STRATEGIC MARKETING AND ITS ENVIRONMENT.1. Customer-Driven Strategic Marketing.2. Planning, Implementing, and Evaluating Marketing Strategies.3. The Marketing Environment, Social Responsibility, and Ethics.PART II: MARKETING RESEARCH AND TARGET MARKETS.4. Marketing Research and Analytics.5. Target Market Segmentation and Evaluation.PART III: CUSTOMER BEHAVIOR AND E-MARKETING.6. Consumer Buying Behavior.7. Business Markets and Buying Behavior.8. Reaching Global Markets.9. Digital Marketing and Social Networking.PART IV: PRODUCT AND PRICE DECISIONS.10. Product, Branding, and Packing Concepts.11. Developing and Managing Goods and Services12. Pricing Concepts and Management.13. Marketing Channels and Supply-Chain Management.14. Retailing, Direct Marketing, and Wholesaling.PART V: PROMOTION DECISIONS.15. Integrated Marketing Communications.16. Advertising and Public Relations.17. Personal Selling and Sales Promotion.Online Appendices.Appendix A: Financial Analysis in Marketing.Appendix B: Sample Marketing Plan.Appendix C: Careers in Marketing.
Synopsis
Gain the understanding you need to think and act like a marketer the most current principles of marketing resource -- Pride/Ferrell's FOUNDATIONS OF MARKETING 9E with MindTap. This edition blends marketing fundamentals with discussions of the latest topics and trends reshaping marketing. You'll examine the power of market research, analytics, and the impact of artificial intelligence while introducing social media, digital marketing, ethics, globalization, and marketing technology interface. Updated intriguing visuals, timely content, real cases, and fascinating videos work with the engaging presentation to put principles into practice in today's fast-paced business world. MindTap, today's leading digital platform helps you reinforce concepts to learn, apply, and study them in interactive marketing scenarios to build confidence and elevate performance.
LC Classification Number
HF5415

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5 out of 5 stars
by meg23910128 Mar, 2024
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So far the book is awesome and to the point. A lot of information to digest, however, it's worth it. The book is very detailed.
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