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Media Promotion and Marketing for Broadcasting, Cable, and the Internet by Douglas A. Ferguson (2006, Perfect)

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About this product

Product Identifiers

PublisherTaylor & Francis Group

ISBN-100240807626

ISBN-139780240807621

eBay Product ID (ePID)48636815

Product Key Features

Number of Pages350 Pages

LanguageEnglish

Publication NameMedia Promotion and Marketing for Broadcasting, Cable, and the Internet

Publication Year2006

SubjectMarketing / General, Communication Studies, Television / General, Television & Video, Radio / General

TypeTextbook

Subject AreaPerforming Arts, Technology & Engineering, Language Arts & Disciplines, Business & Economics

AuthorDouglas A. Ferguson

FormatPerfect

Dimensions

Item Height0.6 in

Item Weight23.1 Oz

Item Length9 in

Item Width6 in

Additional Product Features

Edition Number5

Intended AudienceCollege Audience

LCCN2005-027692

ReviewsProviding an inside view of each medium the book examines the different audience research methods, budgets, and scheduling, message, and branding efforts employed to keep people tuning in or logging on. The authors have put together an excellent resource guide for media professionals and students seeking to enter this field.-P.G. Kishel, Cypress College, Choice, Feb 2007

Dewey Edition22

IllustratedYes

Dewey Decimal384.550688

Edition DescriptionRevised edition,New Edition

Table Of Content1: Promoting the Media, Scope & Goals 2: Commercial Radio Production 3: Local TV Station Promotion, News, Syndication and Sales 4: Management, Research and Budgeting for Production 5: Designing Promotional Messages 6: Network TV Promotion 7: Cable TV Promotion 8: New Media Promotion 9: Promotion in Public TV and Radio 10: Global Marketing and Promotion of TV. Glossary.

SynopsisThis fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest strategies for media promotion and marketing.The book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet and radio, including public broadcasting. Topics include: goals of promotion; research in promotion; on-air, print, and Web message design; radio promotion; television network and station promotion and new campaigns; non-commercial radio and television promotion; cable marketing and promotion; research and budgeting for promotion; syndicated program marketing; global and international promotion and marketing; and online marketing and promotion., This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest strategies for media promotion and marketing. The book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet and radio, including public broadcasting. Topics include: goals of promotion; research in promotion; on-air, print, and Web message design; radio promotion; television network and station promotion and new campaigns; non-commercial radio and television promotion; cable marketing and promotion; research and budgeting for promotion; syndicated program marketing; global and international promotion and marketing; and online marketing and promotion. *The Glossary is back! *Learn how to build a TV/cable/radio/Internet audience *Understand streaming media as a powerful promotion tool, This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest strategies for media promotion and marketing. The book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet and radio, including public broadcasting. Topics include: goals of promotion; research in promotion; on-air, print, and Web message design; radio promotion; television network and station promotion and new campaigns; non-commercial radio and television promotion; cable marketing and promotion; research and budgeting for promotion; syndicated program marketing; global and international promotion and marketing; and online marketing and promotion., Negative film can only be exposed to a certain point, beyond which the photochemical process is reversed and the negative's darkest areas become light again. For Hans-Christian Schink's series 1h, a 1955 picture by Minor White, titled "Black Sun," was a source of inspiration. 1hemploys an effect called "real solarization." For 1h, Schink deliberately chose to combine this process with a very long exposure, acheiving effects of abstraction and blur.

LC Classification NumberHE8689.7.M37P76 2006