Microtrends: The Small Forces Behin..., Penn, Mark; Zal

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Item specifics

Condition
Very Good: A book that has been read and does not look new, but is in excellent condition. No ...
ISBN
0446580961
EAN
9780446580960
Publication Name
N/A
Type
Hardback
Release Title
Microtrends: The Small Forces Behind Tomorrow's Big Changes
Artist
Penn, Mark; Zalesne, E. Kinney
Brand
N/A
Colour
N/A
Category

About this product

Product Identifiers

Publisher
Grand Central Publishing
ISBN-10
0446580961
ISBN-13
9780446580960
eBay Product ID (ePID)
60205560

Product Key Features

Book Title
Microtrends : the Small Forces Behind Tomorrow's Big Changes
Number of Pages
448 Pages
Language
English
Topic
Demography, Sociology / General, General
Publication Year
2007
Illustrator
Yes
Genre
Social Science, Business & Economics
Author
Mark J. Penn, E. Kinney Zalesne
Format
Hardcover

Dimensions

Item Height
1.3 in
Item Weight
24.5 Oz
Item Length
9.2 in
Item Width
6.4 in

Additional Product Features

Intended Audience
Trade
LCCN
2007-021359
Dewey Edition
22
Dewey Decimal
303.4973
Synopsis
The advisor to Senator Hillary Clinton, Bill Gates, and President Bill Clinton proves that small is big by identifying 75 hidden-in-plain-sight trends, revealing that the nation is no longer a melting pot but a collection of communities with individual tastes and lifestyles.Twelve, "The ideas in his book will help you see the world in a new way." -Bill Clinton "Mark Penn has a keen mind and a fascinating sense of what makes America tick, and you see it on every page of Microtrends ." -Bill Gates In 1982, readers discovered Megatrends . In 2000, The Tipping Point entered the lexicon. Now, in Microtrends , one of the most respected and sought-after analysts in the world articulates a new way of understanding how we live. Mark Penn, the man who identified "Soccer Moms" as a crucial constituency in President Clinton's 1996 reelection campaign, is known for his ability to detect relatively small patterns of behavior in our culture-microtrends that are wielding great influence on business, politics, and our personal lives. Only one percent of the public, or three million people, is enough to launch a business or social movement. Relying on some of the best data available, Penn identifies more than 70 microtrends in religion, leisure, politics, and family life that are changing the way we live. Among them: People are retiring but continuing to work. Teens are turning to knitting. Geeks are becoming the most sociable people around. Women are driving technology. Dads are older than ever and spending more time with their kids than in the past. You have to look at and interpret data to know what's going on, and that conventional wisdom is almost always wrong and outdated. The nation is no longer a melting pot. We are a collection of communities with many individual tastes and lifestyles. Those who recognize these emerging groups will prosper. Penn shows readers how to identify the microtrends that can transform a business enterprise, tip an election, spark a movement, or change your life. In today's world, small groups can have the biggest impact.
LC Classification Number
HB3505.P44 2007

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worldofbooksinc

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  • d***0 (433)- Feedback left by buyer.
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    Item bought:  Ocean Ramsey Shark book * Item value for the money  5/5 * Condition matching as advertised  5/5 * Quickly dispatched  5/5 * Arrived on time  5/5 * Shipping cost for this type of item  5/5 * Packaging quality for this item  5/5 * Seller recommendation  5/5 * Communication:  NA (not needed as it arrived on time) * Comments:  Ty for your business!!
  • r***1 (177)- Feedback left by buyer.
    Past month
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    The book was exactly as described and arrived quickly. The only problem is a recurring one with this seller and other similar sellers - the book is poorly packaged in a plastic envelope and gets heavily bumped in shipping. I would like to see the books wrapped before shipment, but I understand this can't be done for cost reason. Luckily it isn't an expensive book, and I will continue to purchase basic books from this seller. A+++++
  • 4***1 (1637)- Feedback left by buyer.
    Past month
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    Book arrived quickly and is pretty close to "Very Good" description. Value priced and I'm glad I made the purchase as this is an excellent read. However, the book was mailed loose inside an over-sized plastic bag without any protection. Wrapped in a bubble wrap jacket would be a big help. A book can take a beating in USPS transit without some buffer. I can't tell if the bumps and dings were original or occurred in transit. I'd prefer to pay for shipping than have it sent with no protection.