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Word Hero : A Fiendishly Clever Guide to Crafting the Lines That Get Laughs, ...

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US $19.75
Approximately£14.51
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Item specifics

Condition
Like New: A book that has been read, but looks new. The book cover has no visible wear, and the dust ...
Book Title
Word Hero : A Fiendishly Clever Guide to Crafting the Lines That
ISBN
9780307716361

About this product

Product Identifiers

Publisher
Crown Publishing Group, T.H.E.
ISBN-10
0307716368
ISBN-13
9780307716361
eBay Product ID (ePID)
99683986

Product Key Features

Number of Pages
352 Pages
Publication Name
Word Hero : A Fiendishly Clever Guide to Crafting the Lines That Get Laughs, Go Viral, and Live Forever
Language
English
Subject
Style Manuals, Grammar & Punctuation, Quotations, Speech, Rhetoric, Word Lists
Publication Year
2011
Type
Textbook
Subject Area
Reference, Language Arts & Disciplines
Author
Jay Heinrichs
Format
Trade Paperback

Dimensions

Item Height
0.7 in
Item Weight
9.9 Oz
Item Length
8 in
Item Width
5.2 in

Additional Product Features

Intended Audience
Trade
LCCN
2011-010453
Reviews
"Whether your goal is to pen unforgettable ad copy, add zest to your fiction, or just release a cascade of laughter, WORD HERO will get  you there. Prepare to learn a lot -- and be simultaneously amused." --Janet Venolia, author of REWRITE RIGHT!, WRITE RIGHT! and THE RIGHT WORD, "If you dare to be clever with words, Word Hero will help you to make good on that dare." --Richard Lederer, nationally bestselling author of ANGUISHED ENGLISH and GET THEE TO A PUNNERY    "WORD HERO takes the mystery out of clever wordplay and hands readers the tools to craft unforgettable expressions of their own. Way to spill the beans, Heinrichs. With this little book, everyone and their mother will know the secrets to being witty, pithy, and memorable. From my spot in the unemployment line, I stab at thee." --June Casagrande, author of IT WAS THE BEST OF SENTENCES, IT WAS THE WORST OF SENTENCES   "Whether your goal is to pen unforgettable ad copy, add zest to your fiction, or just release a cascade of laughter, WORD HERO will get you there. Prepare to learn a lot -- and be simultaneously amused." --Jan Venolia, author of REWRITE RIGHT!, WRITE RIGHT! and THE RIGHT WORD   "If you love words, WORD HERO will magnify your wit, wisdom, and creative expression ."  --Dave Trottier, author of THE SCREENWRITER'S BIBLE
Synopsis
Yes, it's true: you can learn how to be a verbal wizard! Ever hear someone utter an unforgettable phrase and feel yourself reacting with with...well, awe? Ever read a great quote and think I could never come up with anything that clever ? Daunting as it may seem, there's nothing mystical about witcraft. Crafting memorable lines doesn't require DNA-encoded brilliance. What it does require is some knowledge of the tricks and techniques that make words stick. In Word Hero, Jay Heinrichs rescues the how-to of verbal artistry from cobwebbed textbooks and makes it entirely fresh- even a little mischievous. Fear not: on offer here are not dry, abstract ideas couched in academic jargon. Rather, Heinrichs takes you on an amusing - and amazingly helpful - tour of the mechanisms that make powerful language work. You'll learn how to slyly plant your words in people's heads and draw indelible verbal pictures by employing such tools as "crashing symbols," "rapid repeaters," "Russian Dolls" and even the powers of Mr. Potato Head. With those tools and others tucked in your utility belt, you might not immediately achieve "wordsmith immortality" but you will become a better speaker, writer, and raconteur...and long after people have forgotten everything else, they'll remember your priceless lines., Yes, it's true: you can learn how to be a verbal wizard Ever hear someone utter an unforgettable phrase and feel yourself reacting with with...well, awe? Ever read a great quote and think I could never come up with anything that clever ? Daunting as it may seem, there's nothing mystical about witcraft. Crafting memorable lines doesn't require DNA-encoded brilliance. What it does require is some knowledge of the tricks and techniques that make words stick. In Word Hero, Jay Heinrichs rescues the how-to of verbal artistry from cobwebbed textbooks and makes it entirely fresh- even a little mischievous. Fear not: on offer here are not dry, abstract ideas couched in academic jargon. Rather, Heinrichs takes you on an amusing - and amazingly helpful - tour of the mechanisms that make powerful language work. You'll learn how to slyly plant your words in people's heads and draw indelible verbal pictures by employing such tools as "crashing symbols," "rapid repeaters," "Russian Dolls" and even the powers of Mr. Potato Head. With those tools and others tucked in your utility belt, you might not immediately achieve "wordsmith immortality" but you will become a better speaker, writer, and raconteur...and long after people have forgotten everything else, they'll remember your priceless lines.
LC Classification Number
PE1689.H38 2011

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