What the Signs Say : Language, Gentrification, and Place-Making in Brooklyn, ...
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What the Signs Say : Language, Gentrification
US $53.76
Approximately£39.79
Condition:
Like New
A book that has been read, but looks new. The book cover has no visible wear, and the dust jacket (if applicable) is included for hard covers. No missing or damaged pages, no creases or tears, no underlining or highlighting of text, and no writing in the margins. May have no identifying marks on the inside cover. No wear and tear. See the seller’s listing for full details and description of any imperfections.
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Located in: Jessup, Maryland, United States
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Item specifics
- Condition
- Book Title
- What the Signs Say : Language, Gentrification, and Place-Making i
- ISBN
- 9780826522788
About this product
Product Identifiers
Publisher
Vanderbilt University Press
ISBN-10
0826522785
ISBN-13
9780826522788
eBay Product ID (ePID)
10038826102
Product Key Features
Number of Pages
314 Pages
Publication Name
What the Signs Say : Language, Gentrification, and Place-Making in Brooklyn
Language
English
Publication Year
2020
Subject
Linguistics / Sociolinguistics, Graffiti & Street Art, Anthropology / Cultural & Social, Customs & Traditions, Advertising & Promotion, Sociology / Urban
Type
Textbook
Subject Area
Art, Language Arts & Disciplines, Social Science, Business & Economics
Format
Trade Paperback
Dimensions
Item Height
1 in
Item Weight
24.7 Oz
Item Length
7.9 in
Item Width
8 in
Additional Product Features
Intended Audience
Scholarly & Professional
LCCN
2019-031000
Dewey Edition
23
Reviews
"This analysis of Brooklynites' sense of place is strikingly innovative and the ethnography utterly engaging. We see signage changing with the influx of gentrification, contrasting assumptions about whose Brooklyn it really is, and both older and newer residents invested in a sense of place as incoming chain businesses assuredly are not." -- Bonnie Urciuoli , author of Exposing Prejudice: Puerto Rican Experiences of Language, Race, and Class, " What the Signs Say charts emerging terrains of gentrification through an acute, open-eyed, and deeply contextualized reading of Brooklyn streetscapes and the signs that shape them. This is a fascinating and textured case study in itself. It also models generative new ways of approaching the complex intersections of language, landscape, and social experience." -- Donald Brenneis , coeditor of the Annual Review of Anthropology, "A compelling study of how business signs in Brooklyn neighborhoods serve as 'place-making technologies' that both signal and work in the interests of gentrification. The central argument--that 'new school' signs, while directly indexing playfulness and cleverness, indirectly index exclusivity--drives home the often subtle but profound ways that language is implicated in gentrification and exclusion, regardless of a sign author's expressed intent." -- Gabriella Gahlia Modan , author of Turf Wars: Discourse, Diversity, and the Politics of Place
Illustrated
Yes
Dewey Decimal
659.13420974723
Synopsis
Although we may not think we notice them, storefronts and their signage are meaningful, and the impact they have on people is significant. What the Signs Say argues that the public language of storefronts is a key component to the creation of the place known as Brooklyn, New York. Using a sample of more than two thousand storefronts and over a decade of ethnographic observation and interviews, the study charts two very different types of local Brooklyn retail signage. The unique and consistent features of many words, large lettering, and repetition that make up Old School signage both mark and produce an inclusive and open place. In contrast, the linguistic elements of New School signage, such as brevity and wordplay, signal not only the arrival of gentrification, but also the remaking of Brooklyn as distinctive and exclusive. Shonna Trinch and Edward Snajdr, a sociolinguist and an anthropologist respectively, show how the beliefs and ideas that people take as truths about language and its speakers are deployed in these different sign types. They also present in-depth ethnographic case studies that reveal how gentrification and corporate redevelopment in Brooklyn are intimately connected to public communication, literacy practices, the transformation of motherhood and gender roles, notions of historical preservation, urban planning, and systems of privilege. Far from peripheral or irrelevant, shop signs say loud and clear that language displayed in public always matters., Although we may not think we notice them, storefronts and their signage are meaningful, and the impact they have on people is significant. What the Signs Say argues that the public language of storefronts is a key component to the creation of the place known as Brooklyn, New York. Using a sample of more than two thousand storefronts and over a decade of ethnographic observation and interviews, the study charts two very different types of local Brooklyn retail signage. The unique and consistent features of many words, large lettering, and repetition that make up Old School signage both mark and produce an inclusive and open place. In contrast, the linguistic elements of New School signage, such as brevity and wordplay, signal not only the arrival of gentrification, but also the remaking of Brooklyn as distinctive and exclusive. Shonna Trinch and Edward Snajdr, a sociolinguist and an anthropologist respectively, show how the beliefs and ideas that people take as truths about language and its speakers are deployed in these different sign types. They also present in-depth ethnographic case studies that reveal how gentrification and corporate redevelopment in Brooklyn are intimately connected to public communication, literacy practices, the transformation of motherhood and gender roles, notions of historical preservation, urban planning, and systems of privilege. Far from peripheral or irrelevant, shop signs say loud and clear that language displayed in public always matters. This book is the recipient of the 2021 Norman L. and Roselea J. Goldberg Prize from Vanderbilt University Press for the best book in the area of art or medicine.
LC Classification Number
HF5841.T76 2019
Item description from the seller
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- c***m (412)- Feedback left by buyer.Past 6 monthsVerified purchaseAAA+++; Excellent Service; Great Pricing; Fast Delivery-Faster Than Expected to Hawaii using free shipping USPS Ground Mail, Received 06/18; Paperback book in Great Condition as Described ; TLC Packaging; Excellent Seller Communication, Sends updates . Highly Recommended!, Thank you very much!
- l***1 (1488)- Feedback left by buyer.Past 6 monthsVerified purchaseGreat seller; book exactly as described in mint condition sold at a reasonable price; seller shipped item FAST, FREE and with tracking information, a must nowadays; seller shipped in tight, cardboard mailing envelope, which tightly fit over the book, preventing damage in shipment; good communication too; rate seller 10+++++Cuentos de La Habana Elegante, Brand New, Free shipping in the US (#364594098367)
- c***t (921)- Feedback left by buyer.Past 6 monthsVerified purchaseThe book I bought was reasonably priced and when it arrived it was in the 'Like New' condition specified in the listing. However, when I saw that the seller had not shipped the book after more than 15 days had passed since my order I felt I must write to say that I had actually placed an order with the seller and inquire when it planned to send the book. The brusque reply was that a tracking number was available, but no number HAD been created until I pointed out that I had placed the order.Catland by Hughes, Kathryn, Like New Used, Free shipping in the US (#356798982438)
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Seller Feedback (385,289)
- c***m (412)- Feedback left by buyer.Past 6 monthsVerified purchaseAAA+++; Excellent Service; Great Pricing; Fast Delivery-Faster Than Expected to Hawaii using free shipping USPS Ground Mail, Received 06/18; Paperback book in Great Condition as Described ; TLC Packaging; Excellent Seller Communication, Sends updates . Highly Recommended!, Thank you very much!
- l***1 (1488)- Feedback left by buyer.Past 6 monthsVerified purchaseGreat seller; book exactly as described in mint condition sold at a reasonable price; seller shipped item FAST, FREE and with tracking information, a must nowadays; seller shipped in tight, cardboard mailing envelope, which tightly fit over the book, preventing damage in shipment; good communication too; rate seller 10+++++Cuentos de La Habana Elegante, Brand New, Free shipping in the US (#364594098367)
- c***t (921)- Feedback left by buyer.Past 6 monthsVerified purchaseThe book I bought was reasonably priced and when it arrived it was in the 'Like New' condition specified in the listing. However, when I saw that the seller had not shipped the book after more than 15 days had passed since my order I felt I must write to say that I had actually placed an order with the seller and inquire when it planned to send the book. The brusque reply was that a tracking number was available, but no number HAD been created until I pointed out that I had placed the order.Catland by Hughes, Kathryn, Like New Used, Free shipping in the US (#356798982438)