Art of Social Selling : Finding and Engaging Customers on Twitter, Facebook, Linkedin, and Other Social Networks by Shannon Belew (2014, Trade Paperback)

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About this product

Product Identifiers

PublisherAmacom
ISBN-100814433324
ISBN-139780814433324
eBay Product ID (ePID)166396915

Product Key Features

Book TitleArt of Social Selling : Finding and Engaging Customers on Twitter, Facebook, Linkedin, and Other Social Networks
Number of Pages272 Pages
LanguageEnglish
TopicMarketing / General, Web / Social Media, E-Commerce / Internet Marketing, Sales & Selling / General
Publication Year2014
IllustratorYes
GenreComputers, Business & Economics
AuthorShannon Belew
FormatTrade Paperback

Dimensions

Item Height0.8 in
Item Weight16.4 Oz
Item Length9.1 in
Item Width6 in

Additional Product Features

Intended AudienceTrade
LCCN2013-041497
Reviews"If you are a salesperson... make The Art of Social Selling the next book you read." --Eric Jacobson On Management And Leadership, "Belew's focus is narrow and deep, thoroughly exploring the role of social media in the realm of sales and selling." --Choice, "...shows that high performers will do even more business using social media... good resource for sales pros and leaders." --Knights on the Road, "If you are a salesperson… make The Art of Social Selling the next book you read." --Eric Jacobson On Management And Leadership, "…shows that high performers will do even more business using social media… good resource for sales pros and leaders." --Knights on the Road, "...provides readers a practical guide with a detailed methodology for growing sales and expanding their customer base using social media." --Examiner.com
Dewey Edition23
TitleLeadingThe
Number of Volumes1 vol.
Dewey Decimal658.872
Edition DescriptionSpecial
SynopsisThis book presents a detailed methodology for growing sales and expanding their customer base via Facebook, Twitter, LinkedIn, Pinterest, and other social media platforms. Internet marketing strategies have evolved well past the days of purchasing banner space on popular websites and hoping the right customers stumble upon it during their late-night searches. With the explosion of social media platforms, businesses can now tap into specific online communities and be confident that they are communicating directly and regularly with their target audience. Citing enlightening research and real-world examples, The Art of Social Selling will show you how to: Use content and conversations to build online relationships that transition to sales Execute realistic sales strategies for each of the major social media platforms Spot social media trends that may influence future buying behaviors Sell online in B2B and B2C environments Turn social shares (likes, favorites, +1s) into social sales Set tangible goals Use online tools and analytics to track social influencers and identify relevant conversations as they are happening Complete with a chapter dedicated to capturing mobile sales--a segment currently exploding as the adoption of smartphones and tablets continues to grow--this invaluable guide is a must-have resource for sales professionals in every industry., Internet marketing strategies have evolved well past the days of purchasing banner space on popular websites and hoping the right customers stumble upon it during their late-night searches. With the explosion of social media platforms, businesses can now tap into specific online communities and be confident that they are communicating directly and regularly with their target audience. Citing enlightening research and real-world examples, The Art of Social Selling presents readers with a detailed methodology for growing sales and expanding their customer base via Facebook, Twitter, LinkedIn, Pinterest, and other social media platforms. Learn how to:* Use content and conversations to build online relationships that transition to sales * Execute realistic sales strategies for each of the major social media platforms * Spot social media trends that may influence future buying behaviors * Sell online in B2B and B2C environments * Turn social shares (likes, favorites, +1s) into social sales * Set tangible goals * Use online tools and analytics to track social influencers and identify relevant conversations as they are happeningComplete with a chapter dedicated to capturing mobile sales--a segment currently exploding as the adoption of smartphones and tablets continues to grow--this invaluable guide is a must-have resource for sales professionals in every industry., Internet marketing strategies have evolved well past the days of purchasing banner space on popular websites and hoping the right customers stumble upon it during their late-night searches. With the explosion of social media platforms, businesses can now tap into specific online communities and be confident that they are communicating directly and regularly with their target audience. Citing enlightening research and real-world examples, The Art of Social Selling presents readers with a detailed methodology for growing sales and expanding their customer base via Facebook, Twitter, LinkedIn, Pinterest, and other social media platforms. Learn how to: - Use content and conversations to build online relationships that transition to sales - Execute realistic sales strategies for each of the major social media platforms - Spot social media trends that may influence future buying behaviors - Sell online in B2B and B2C environments - Turn social shares (likes, favorites, +1s) into social sales - Set tangible goals - Use online tools and analytics to track social influencers and identify relevant conversations as they are happeningComplete with a chapter dedicated to capturing mobile sales--a segment currently exploding as the adoption of smartphones and tablets continues to grow--this invaluable guide is a must-have resource for sales professionals in every industry., Your customers are gathering together under one virtual roof. Have you learned yet how to maximize the potential of social media marketing?
LC Classification NumberHF5415.1265.B45 2014

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