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Consumers' Acceptance of Internet Shopping by Aulvin Basyir (2009, Trade Paperback)

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About this product

Product Information

The rapid growth of Internet has created a new medium for shopping, that is Internet shopping. Instead of going to departmental stores, people can easily purchase the goods or services they need through this media. This medium also provides services 24 hours per day, and seven days a week. Consequently, this phenomenon has created huge opportunities for merchants in doing business. In designing the right way of doing business over the Internet, merchants need to understand their customers' characteristics. The objective of this study is to investigate the individual differences such as prior Web experience, shopping orientation and demographic factors that will influence intention to shop on the Web, mediated by the perceived usefulness and perceived ease of use. The model of this study adapt the refined of Davis' (1989) TAM model that is proposed by Venkatesh (1996) and individual differences factors that is proposed by Crisp et al. (1997).

Product Identifiers

Publisher
AV Akademikerverlag Gmbh & Co. KG
ISBN-10
3639219015
ISBN-13
9783639219012
eBay Product ID (ePID)
116981532

Product Key Features

Book Title
Consumers' Acceptance of Internet Shopping
Author
Aulvin Basyir
Format
Trade Paperback
Language
English
Topic
General
Publication Year
2009
Genre
Business & Economics
Number of Pages
64 Pages

Dimensions

Item Length
9in
Item Height
0.1in
Item Width
6in
Item Weight
3.8 Oz