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Advertising Media Planning, Sixth Edition Sissors,Jack and Baron,Roger - Picture 1 of 1
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Advertising Media Planning, Sixth Edition Sissors,Jack and Baron,Roger

BennettBooksLtd
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US $14.95
Approximately£11.02
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New
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Located in: Las Vegas, Nevada, United States
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eBay item number:363250197392
Last updated on 23 Jan, 2025 15:04:45 GMTView all revisionsView all revisions

Item specifics

Condition
New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
Artist
Sissors,Jack; Baron,Roger
ISBN
9780844215631

About this product

Product Identifiers

Publisher
McGraw-Hill/Contemporary
ISBN-10
0844215635
ISBN-13
9780844215631
eBay Product ID (ePID)
2265935

Product Key Features

Number of Pages
464 Pages
Language
English
Publication Name
Advertising Media Planning, Sixth Edition
Publication Year
2002
Subject
Marketing / General, Business Communication / General, Advertising & Promotion
Features
Revised
Type
Textbook
Author
Roger Baron, Jack Z. Sissors
Subject Area
Business & Economics
Format
Hardcover

Dimensions

Item Height
1.2 in
Item Weight
34.1 Oz
Item Length
9.5 in
Item Width
8.1 in

Additional Product Features

Edition Number
6
Intended Audience
Scholarly & Professional
LCCN
2002-022717
Dewey Edition
21
Illustrated
Yes
Dewey Decimal
659.1/11
Edition Description
Revised edition
Synopsis
Covers media plan construction, reach and continuity measurement. This book covers academic research and professional practices, a hypothetical media plan providing a perspective on real-world media planning, and illustrative examples of the Internet.
LC Classification Number
HF5826.5.S57 2002

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