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Older,Richer,Fitter: Identifying the Consumer Needs of Britain's Ageing Populati

orbitingbooks_online
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£2.99
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Condition:
Very Good
“Bumped edges. Scratches to the cover.”
Breathe easy. Returns accepted.
Postage:
£8.00 Standard Delivery. See detailsfor postage
Located in: Hereford, United Kingdom
Delivery:
Dispatched within 1 day
Seller has stated they will dispatch the item within 1 working day upon receipt of cleared payment - opens in a new window or tab. Estimated delivery dates - opens in a new window or tab - reflect seller's dispatch time, origin postcode, destination postcode and time of order receipt, and will depend on delivery service selected. Delivery times may vary, especially during peak periods, and are an estimate only.
Estimated between Wed, 5 Jun and Mon, 24 Jun to 43230
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30 days return. Buyer pays for return postage. See details- for more information about returns
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eBay item number:363484955534
Last updated on 24 May, 2024 06:29:43 BSTView all revisionsView all revisions

Item specifics

Condition
Very Good
A book that has been read and does not look new, but is in excellent condition. No obvious damage to the book cover, with the dust jacket (if applicable) included for hard covers. No missing or damaged pages, no creases or tears, no underlining or highlighting of text, and no writing in the margins. Some identifying marks on the inside cover, but this is minimal. Very little wear and tear. See the seller’s listing for full details and description of any imperfections. See all condition definitionsopens in a new window or tab
Seller notes
“Bumped edges. Scratches to the cover.”
Book Title
Older,Richer,Fitter: Identifying the Consumer Needs of Britain's
ISBN
9780862423834
Publication Year
2005
Type
Textbook
Format
Paperback
Subject Area
Human Biology
Language
English
Publication Name
Older,Richer,Fitter: Identifying the Consumer Needs of Britain's Ageing Population
Author
Michael Underwood, David Metz
Publisher
Age Concern Books
Subject
Marketing
Number of Pages
200 Pages

About this product

Product Information

The population is ageing. The future will be older. Youth markets are static or shrinking. Older people are becoming richer and fitter. Age discrimination is on its way out. Businesses need to address the implications of these fundamental changes. This book aims to improve standards of provision of products and services to older people. Chapters include: Demographics; Changing ideas of ageing; Market segmentation; Key sectors; Mature marketing; Income, wealth and purchasing power; What it's like to be old? Mainstream markets; Addressing the special needs of ageing; Ten key points for business.

Product Identifiers

Publisher
Age Concern Books
ISBN-13
9780862423834
eBay Product ID (ePID)
90489428

Product Key Features

Subject Area
Human Biology
Author
Michael Underwood, David Metz
Publication Name
Older,Richer,Fitter: Identifying the Consumer Needs of Britain's Ageing Population
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2005
Type
Textbook
Number of Pages
200 Pages

Additional Product Features

Title_Author
Michael Underwood, David Metz
Country/Region of Manufacture
United Kingdom

Item description from the seller

Business seller information

Orbiting Books
Rachel Haworth
Unit 3C
Ramsden Road
Rotherwas Industrial Estate
Herefordshire
HR2 6LR
United Kingdom
Show contact information
:liamEmoc.skoobgnitibro@selas
Value added tax number:
  • GB 885112715
Company registration number:
  • 05457679
I certify that all my selling activities will comply with all EU laws and regulations.
orbitingbooks_online

orbitingbooks_online

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