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Principles and Practice of Marketing by Jobber/Ellis-C
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Located in: Portland, United Kingdom
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eBay item number:364054813049
Item specifics
- Condition
- ISBN
- 9780077140007
- Publication Year
- 2012
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Principles and Practice of Marketing by Jobber/Ellis-Chadwick
- Item Height
- 103mm
- Publisher
- Mcgraw-Hill Education
- Item Width
- 77mm
- Subject
- Marketing
- Item Weight
- 4g
- Number of Pages
- 1016 Pages
About this product
Product Information
Principles and Practice of Marketing is back for a seventh edition and continues to set the benchmark forachievement in introductory marketing courses across Europe. This edition has been rigorously updated by Professor David Jobber and new co-author Fiona Ellis-Chadwickto offer a contemporary perspective on marketing, with the latest digital developments and ethical accountabilityemphasized throughout. Trusted by both students and lecturers this authoritative text is brought to life through engaging examples and interactive resources. You will discover: Behind the scenes secrets of marketing in the entertainment industry Why the Brazilian government have to respond to macroenvironmental forces to help save the Amazon rainforest How Ugg have managed to retain customer loyalty to the brand and sustain sales over the past decade Why Apple still remains on top in the Smartphone market How Toyota successfully re-launched their brand in South Africa Key Features: Full of up-to-date examples demonstrating marketing practice in a wide range of industries, including the fashion, travel and retail sectors Brand new Read the Research boxes that encourage students to read around key topics Brand new Mini Cases that will help students critically analyse the principles discussed ineach chapter A fully revised Digital Marketing and Social Media chapter plus vignettes throughout the book Restructured coverage of Marketing Communications in response to lecturer feedback 44 cases with insights from well-known companies such as Cadburys', Sony, Mercedes and ASOS Brand new Marketing Showcase videos from companies including innocent and BMW
Product Identifiers
Publisher
Mcgraw-Hill Education
ISBN-13
9780077140007
eBay Product ID (ePID)
12046528148
Product Key Features
Publication Name
Principles and Practice of Marketing by Jobber/Ellis-Chadwick
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2012
Type
Textbook
Number of Pages
1016 Pages
Dimensions
Item Height
103mm
Item Width
77mm
Item Weight
4g
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
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eBay item number:364054813049
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| Postage and packaging | Import charges | To | Service | Delivery*See Delivery notes |
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| £20.15 | See import charges at checkout | United States | Expedited Delivery (International Priority Shipping) | Estimated between Mon, 13 May and Tue, 21 May to 43230 |
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Product ratings and reviews
Most relevant reviews
- 16 Dec, 2020
Very useful.
Verified purchase: YesCondition: Pre-ownedSold by: helen7233
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