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Pharmaceutical Marketing by Brent L Rollins: New

US $90.86
Approximately£67.12
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eBay item number:364058997008
Last updated on 10 May, 2025 08:20:30 BSTView all revisionsView all revisions

Item specifics

Condition
New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
Book Title
Pharmaceutical Marketing
Publication Date
2013-02-12
Pages
304
ISBN
9781284190236

About this product

Product Identifiers

Publisher
Jones & Bartlett Learning, LLC
ISBN-10
1284190234
ISBN-13
9781284190236
eBay Product ID (ePID)
13038465519

Product Key Features

Number of Pages
304 Pages
Publication Name
Pharmaceutical Marketing
Language
English
Subject
Industries / General, Physician & Patient, Pharmacy
Publication Year
2013
Type
Textbook
Subject Area
Business & Economics, Medical
Author
Matthew Perri, Brent L. Rollins
Format
Trade Paperback

Dimensions

Item Height
0.6 in
Item Weight
14.4 Oz
Item Length
9 in
Item Width
6 in

Additional Product Features

Intended Audience
Trade
Synopsis
Pharmaceutical Marketing will provide students and new industry professionals with a thorough overview of the general principles of marketing including marketing as a process, marketing effectives in the pharmaceutical environment, and coverage of marketing brand and generic drugs with special emphasis on direct-to-consumer advertising and the impact of social media and technology. Two unique chapters of the text are Chapter 10 Social Media, which addresses exactly what Social Media is, how it is currently being used within the industry, and how it should be used from the manufacturer's perspective; and Chapter The New 4 P's of Pharmaceutical Marketing takes a unique look at how the Internet and mobile technology has shaped the pharmaceutical industry and shifted the promotion paradigm to these current "P's" - Predictive modeling/analysis, Personalization, Peer-to-peer networking and Participation. Pharmaceutical Marketing examines the current pharmaceutical marketing environment from both an academic and practical perspective with a focus on providing practical applications of all material discussed according to the perspectives of various market segments including industry, community, and institutional pharmacy, as well as the practicing pharmacist. Key Features - "Case in Points" - Multiple examples per chapter illustrate key concepts with a real-life or hypothetical example - Discussion Questions - 10 questions per chapter to facilitate active learning and student participation - Unique Chapters - Social Media and The New 4 P's of Pharmaceutical Marketing * Each new text includes an access code for the Student Companion Website. Electronic and eBook formats do not include access to the Companion Website.

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