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Optimizing Adwords : A Guide to Using, Mastering, and Maximizing Google Adwords by Paige Miller (2016, Trade Paperback)

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About this product

Product Identifiers

PublisherRoutledge

ISBN-101138948586

ISBN-139781138948587

eBay Product ID (ePID)219161355

Product Key Features

Number of Pages358 Pages

LanguageEnglish

Publication NameOptimizing Adwords : a Guide to Using, Mastering, and Maximizing Google Adwords

Publication Year2016

SubjectMarketing / General, Communication Studies, E-Commerce / Internet Marketing, Web / Search Engines, Advertising & Promotion

TypeTextbook

AuthorPaige Miller

Subject AreaComputers, Language Arts & Disciplines, Business & Economics

FormatTrade Paperback

Dimensions

Item Height0.8 in

Item Weight18.4 Oz

Item Length9 in

Item Width6.3 in

Additional Product Features

Intended AudienceScholarly & Professional

LCCN2015-027895

Dewey Edition23

IllustratedYes

Dewey Decimal658.872

Table Of ContentPreface Introduction What AdWords Offers How AdWords Works Key Concepts of Ads Getting Started Setting Up, Monitoring and Growing Your Search Network Campaigns Setting Up, Monitoring and Growing Your Display Network Campaigns Tools & Reports Glossary Index

SynopsisOptimizing AdWords provides the information marketers and future marketers need to harness the power of the Google's AdWords search engine marketing applications. It provides a big picture overview of the AdWords system, helping businesses and individuals decide how to advertise products or their clients' products. Optimizing AdWords was written for those at every rung of the ladder, from Marketing Directors to small business owners to students just starting out in marketing. This volume is organized around accessibility and ease of use. Author Paige Miller, co-founder of MultiPlanet Marketing Inc., has written this how-to guide to be super easy and fast to read and absorb. It moves you straight to the salient points of the text, allowing readers to take on AdWords in overview before coming back and collecting the finer details. Chapters 1 through 4 cover the basics, while the rest serve as a reference readers can come back to in building and growing campaigns. Using this book, professional marketers and other business professionals can utilize Google AdWords and optimize it for existing marketing strategies, or create whole new campaigns based around the system. Today, given the level of competition for ad positions on Google search pages, success hinges on understanding Google AdWords well enough to outperform competition. This book will provide readers with the knowledge necessary to master Google AdWords.

LC Classification NumberHF6146.I58M55 2015