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Superfandom: How Our Obsessions Are Changing What We Buy and Who We Are by...
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Located in: EASTBOURNE, United Kingdom
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eBay item number:364302114443
Item specifics
- Condition
- ISBN
- 9781781255339
- Publication Year
- 2017
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Superfandom: How Our Obsessions Are Changing What We Buy and Who We Are
- Item Height
- 198mm
- Publisher
- Profile Books
- Item Width
- 129mm
- Subject
- Business
- Item Weight
- 281g
- Number of Pages
- 336 Pages
About this product
Product Information
Fandom isn't a noun, it's a verb. Fans create; they engage; they discuss. Today's fans go well beyond geeks - they're equally valuable to Starbucks as to Star Wars and to Chanel as to Chelsea FC. The ubiquitous plea to 'Like us on Facebook' heralds the beginning of a new reality: consumers buy a product, but fans make a product more buyable. An essential guide to the fan-fueled future, Superfandom explores the explosion of modern fandom and its transformative impact on culture and business. In chapters centered on case studies of the world's most- admired brands, experts Zoe Fraade-Blanar and Aaron Glazer delve into the sociology and psychology of fan culture, and how it can change the way business works. The internet has given businesses ways to talk directly to their fans, hear their needs and desires, and react in real time. Never before have fans had so much clout with companies, often collaborating to design the products they want. And this cycle is only set to continue. As the authors reveal, we are entering an age of fandom convergence - one in which fan activities and communities become intrinsic to the brand experience. Practical, investigative and reflective, Superfandom is an indispensable guide to this new world.
Product Identifiers
Publisher
Profile Books
ISBN-13
9781781255339
eBay Product ID (ePID)
232636457
Product Key Features
Publication Name
Superfandom: How Our Obsessions Are Changing What We Buy and Who We Are
Format
Paperback
Language
English
Subject
Business
Publication Year
2017
Type
Textbook
Number of Pages
336 Pages
Dimensions
Item Height
198mm
Item Width
129mm
Item Weight
281g
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Business seller information
Speedy Hen Ltd
Steven Little
Unit 1 Falcon Park
Neasden Lane
London
London
NW10 1RZ
United Kingdom
Value added tax number:
- GB 970516124
Company registration number:
- 06862611
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eBay item number:364302114443
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a***l (1192)- Feedback left by buyer.
Past month
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Super quality model in mint condition and offered at a very attractive price. An extremely robust parcel was delivered quickly and the model arrived safely. Thank you very much for all this,Den,and for your timely and much appreciated messages. This model means a lot to me, and represents e-bay at its very best.Totally perfect in every way.Magnificent!
m***c (980)- Feedback left by buyer.
Past 6 months
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Book was just as described and am 100% happy with it. Communication with seller was excellent and questions were answered quickly, throw in quick delivery and packed very well, means I will deal with seller again. All in all, an excellent service and wouldn't hesitate to recommend. 😁 Thumbs up from me! 👍👍
1***c (176)- Feedback left by buyer.
Past month
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Speedyhen certainly lived up to their name, the package arrived two days before the estimated delivery, so happy on that score. The parcel was extremely well packaged, and the contents exactly as described, and at a very competitive and value for money price. Very happy with my dealings with Speedyhen, and I have no hesitation in recommending them, or 'The Complete Calvin and Hobbes' collection.