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Digital Gaming and the Advertising Landscape by DR. Teresa de la Hera...
£94.21
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New
A new, unread, unused book in perfect condition with no missing or damaged pages. See the seller's listing for full details.
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Located in: EASTBOURNE, United Kingdom
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eBay item number:364304090265
Item specifics
- Condition
- ISBN
- 9789462987159
- Publication Year
- 2019
- Series
- Games and Play
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Digital Gaming and the Advertising Landscape
- Item Height
- 234 mm
- Publisher
- Amsterdam University Press
- Subject
- Computer Science
- Item Width
- 156 mm
- Number of Pages
- 206 Pages
About this product
Product Information
The evolution of the game industry and changes in the advertising landscape in recent years have led to a keen interest of marketers in using digital games for advertising purposes. However, despite the increasing interest in this marketing strategy, the potential of digital games as a medium to convey advertising messages remains unexploited. Digital Gaming and the Advertising Landscape explores the different ways advertising messages can be embedded within digital games. An interdisciplinary approach is used to help explain how persuasive communication works within digital games. It does so by forging new links within the area of game studies where the emphasis of this book clearly lies, while also taking up new subjects such as design theories and their relation to games as well as how this relationship may be used in a practical context.
Product Identifiers
Publisher
Amsterdam University Press
ISBN-13
9789462987159
eBay Product ID (ePID)
2317571931
Product Key Features
Number of Pages
206 Pages
Language
English
Publication Name
Digital Gaming and the Advertising Landscape
Publication Year
2019
Subject
Computer Science
Type
Textbook
Series
Games and Play
Format
Hardcover
Dimensions
Item Height
234 mm
Item Width
156 mm
Additional Product Features
Country/Region of Manufacture
Netherlands
Item description from the seller
Seller business information
VAT number: GB 970516124
I provide invoices with VAT separately displayed.
CRN: 06862611
Seller Feedback (1,779,140)
- m***c (1112)- Feedback left by buyer.Past 6 monthsVerified purchaseThe book on cylinder heads was as described in the listing and supplied new at a very competitive price. Another excellent purchase from Speedyhen. The book was promptly dispatched and was very well packed. Communication from the seller was excellent. I would buy from this seller again with confidence. In my opinion, has to be a five-star seller. ⭐⭐⭐⭐⭐David Vizard's How to Port & Flow Test Cylinder Heads by David Vizard... (#364317545962)
- r***e (2770)- Feedback left by buyer.Past monthVerified purchaseThis book arrived in much better than "good" condition as described in the listing: I'd say "new and unread"! Excellent value, postage included in the price. Professionally packaged in recyclable cardboard and brown paper, very promptly dispatched and delivered via Royal Mail Tracked: 2 days purchase-to-delivery, so thanks for using Royal Mail ~ I always recommend them. Am very pleased with my purchase and happy to recommend this seller. Buy with confidence! Many thanks and best wishes, CJ.
- o***r (70)- Feedback left by buyer.Past 6 monthsVerified purchaseArrived today in perfect condition, still sealed and brand new, good value for the money, excellent ebayer, would use them again, described perfectly and very good communication with the seller.Nissan Qashqai Petrol & Diesel (Feb '14-'20) 63 to 69 by Peter Gill... (#394682185765)
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Seller Feedback (1,779,140)
- m***c (1112)- Feedback left by buyer.Past 6 monthsVerified purchaseThe book on cylinder heads was as described in the listing and supplied new at a very competitive price. Another excellent purchase from Speedyhen. The book was promptly dispatched and was very well packed. Communication from the seller was excellent. I would buy from this seller again with confidence. In my opinion, has to be a five-star seller. ⭐⭐⭐⭐⭐David Vizard's How to Port & Flow Test Cylinder Heads by David Vizard... (#364317545962)
- r***e (2770)- Feedback left by buyer.Past monthVerified purchaseThis book arrived in much better than "good" condition as described in the listing: I'd say "new and unread"! Excellent value, postage included in the price. Professionally packaged in recyclable cardboard and brown paper, very promptly dispatched and delivered via Royal Mail Tracked: 2 days purchase-to-delivery, so thanks for using Royal Mail ~ I always recommend them. Am very pleased with my purchase and happy to recommend this seller. Buy with confidence! Many thanks and best wishes, CJ.
- o***r (70)- Feedback left by buyer.Past 6 monthsVerified purchaseArrived today in perfect condition, still sealed and brand new, good value for the money, excellent ebayer, would use them again, described perfectly and very good communication with the seller.Nissan Qashqai Petrol & Diesel (Feb '14-'20) 63 to 69 by Peter Gill... (#394682185765)