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Business Acumen for Strategic Communicators: A Primer by Ron Culp, Matthew W....

£29.90
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Located in: EASTBOURNE, United Kingdom
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eBay item number:364304181505
Last updated on 07 Mar, 2025 18:11:12 GMTView all revisionsView all revisions

Item specifics

Condition
New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
ISBN
9781838676629
Publication Year
2021
Type
Textbook
Format
Paperback
Language
English
Publication Name
Business Acumen for Strategic Communicators: a Primer
Item Height
229 mm
Author
Ron Culp, Matthew W. Ragas
Publisher
Emerald Publishing The Limited
Subject
Business
Item Weight
503 g
Item Width
152 mm
Number of Pages
336 Pages

About this product

Product Information

Business acumen has emerged as a critical competency for communicators. But if you're a public relations, advertising or communication professional that didn't go to business school, how can you make sure you have the abilities and skills to evolve along with your role? Business Acumen for Strategic Communicators is the book for you. Offering a critical primer for the world of business, Ragas and Culp equip you with the must-have business know-how needed to understand everything from the language and thinking of C-suites and boardrooms, to organizational agility, business models, rules and regulations, the money and the numbers, and even how to read financial statements and reports. Written for communicators by communicators, the concepts in each chapter are illustrated by expert insight essays written by a diverse group of senior communications leaders, and packed full of case studies, interviews, key terms and cutting-edge research. Brands profiled include Aflac, Costco, CVS Health, Levi Strauss, Mayo Clinic, Southwest Airlines, Target and YMCA of America. With these critical business literacy skills in hand, you will be set to serve with success as strategic counselors to the organizational leaders that are your colleagues, clients, and business partners.

Product Identifiers

Publisher
Emerald Publishing The Limited
ISBN-13
9781838676629
eBay Product ID (ePID)
10046556031

Product Key Features

Number of Pages
336 Pages
Language
English
Publication Name
Business Acumen for Strategic Communicators: a Primer
Publication Year
2021
Subject
Business
Type
Textbook
Author
Ron Culp, Matthew W. Ragas
Format
Paperback

Dimensions

Item Height
229 mm
Item Weight
503 g
Item Width
152 mm

Additional Product Features

Country/Region of Manufacture
United Kingdom
Title_Author
Ron Culp, Matthew W. Ragas

Item description from the seller

Seller business information

I certify that all my selling activities will comply with all EU laws and regulations.
VAT number: GB 970516124
I provide invoices with VAT separately displayed.
CRN: 06862611
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Speedyhen

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  • m***c (1102)- Feedback left by buyer.
    Past 6 months
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    The book on cylinder heads was as described in the listing and supplied new at a very competitive price. Another excellent purchase from Speedyhen. The book was promptly dispatched and was very well packed. Communication from the seller was excellent. I would buy from this seller again with confidence. In my opinion, has to be a five-star seller. ⭐⭐⭐⭐⭐
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    This book arrived in much better than "good" condition as described in the listing: I'd say "new and unread"! Excellent value, postage included in the price. Professionally packaged in recyclable cardboard and brown paper, very promptly dispatched and delivered via Royal Mail Tracked: 2 days purchase-to-delivery, so thanks for using Royal Mail ~ I always recommend them. Am very pleased with my purchase and happy to recommend this seller. Buy with confidence! Many thanks and best wishes, CJ.
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    Arrived today in perfect condition, still sealed and brand new, good value for the money, excellent ebayer, would use them again, described perfectly and very good communication with the seller.