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Luxury Marketing & Management : Tools & Strategies to Manage Luxury Products ...
US $68.62
Approximately£54.34
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Located in: Jessup, Maryland, United States
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eBay item number:364388857050
Item specifics
- Condition
- ISBN
- 9781492976455
- Book Title
- Luxury Marketing and Management
- Publisher
- CreateSpace
- Item Length
- 9 in
- Publication Year
- 2013
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.6 in
- Genre
- Business & Economics
- Topic
- Marketing / General
- Item Weight
- 16.5 Oz
- Item Width
- 6 in
- Number of Pages
- 268 Pages
About this product
Product Information
This book provides fundamentally new insights into the seemingly elusive concept of luxury using examples from real life and precise cases. The outstanding feature is the development of the first numerical luxury index allowing managers to compare various categories and signaling product opportunities. The concept of luxury signals leads to a large variety of additional marketing opportunities. Also, a new, precise and operational definition of luxury is developed. Providing empirical insights for Europe, America and Asia this book opens challenging perspectives to all those concerned with luxury. "The book Luxury: Marketing & Management will be of considerable interest to both managers and academics seeking to understand and manage luxury goods in the 21st Century." Prof. Dr. David B. Montgomery, Stanford University & former Dean, Singapore Management University "This new and interesting research provides insight into the unique world of luxury and I have no doubt will prove a fascinating read for consumers and managers. Rolls-Royce Motor Cars has been at the pinnacle of automotive luxury for over 100 years and it is enlightening to see scientific research on the industry." Torsten M ller- tv s, CEO Rolls-Royce Motor Cars Ltd "This book provides a large coverage of research on luxury, combined with new practical approaches, such how to analyze the luxury potential of a category on the basis of the price differentials. Very enlightening reading for managers and consumers alike." Prof. Dr. Gilles Laurent, HEC Paris "Many asked me in the course of the year what is the essence of luxury, and there is in my opinion a one world answer to this: luxury is pure emotion. In their book the authors provide an elaborated overview on luxury both from a researcher's and a manager's perspective. It's a must-read for those interested in luxury." Pietro Beccari, Executive Vice President Louis Vuitton "As a maker of high-end mechanical watches, we are impressed by the precision of this analysis on the meaning of luxury today and the practical and valuable conclusions for a successful management of luxury products. Most interesting work " Philippe Merk, CEO Audemars Piguet "This book's development of luxury signals provides a new and creative perspective of luxury. Reading it will amount to a very good investment for managers and be enlightening for consumers of luxury items around the globe. Fun to read " Prof. Dr. Kris Helsen, Hong Kong University of Science & Technology (HKUST)
Product Identifiers
Publisher
CreateSpace
ISBN-10
1492976458
ISBN-13
9781492976455
eBay Product ID (ePID)
175247433
Product Key Features
Book Title
Luxury Marketing and Management
Number of Pages
268 Pages
Language
English
Publication Year
2013
Topic
Marketing / General
Genre
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.6 in
Item Weight
16.5 Oz
Item Length
9 in
Item Width
6 in
Additional Product Features
As Told to
Heil, Oliver
Target Audience
Trade
Item description from the seller
Business seller information
Expert Trading Limited
John Boyer
9220 Rumsey Rd
Ste 101
21045-1956 Columbia, MD
United States
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eBay item number:364388857050
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Jessup, Maryland, United States
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| Postage and packaging | Each additional item | To | Service | Delivery*See Delivery notes |
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l***l (27)- Feedback left by buyer.
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Excellent! This seller has really good prices, communication, packaging and fast shipping. The book I bought was better than described and I would definitely buy from this seller again. It was my time to have this book.🙌 A+++++
w***t (583)- Feedback left by buyer.
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PERFECT TRANSACTION! Shipped right after payment, well packaged, arrived during the estimated time. The item is in great condition EXACTLY as described. Very Happy, very nice purchase. Excellent communication. Thank you
u***_ (101)- Feedback left by buyer.
Past 6 months
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Hermoso libro..!!!!!.. Muy bien cuidado e impecable empaquetado para envío. Realmente vale cada dólar gastado en el. Manejo y envío muy profesional. Excelente vendedor. Lo recomiendo por la calidad de sus productos, los precios, la comunicación sobre el desarrollo de mi orden y el manejo y envio. Gran experiencia de compra con este vendedor.
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