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Brides, Inc.: American Weddings and the Business of Tradition by Vicki Howard (E
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- Buy it nowBrides, Inc.: American Weddings and the Business of Tradition by Vicki Howard (E
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Located in: Fairfield, Ohio, United States
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eBay item number:364438653629
Item specifics
- Condition
- ISBN-13
- 9780812220452
- Book Title
- Brides, Inc.
- ISBN
- 9780812220452
About this product
Product Identifiers
Publisher
University of Pennsylvania Press
ISBN-10
0812220455
ISBN-13
9780812220452
eBay Product ID (ePID)
66850140
Product Key Features
Number of Pages
320 Pages
Publication Name
Brides, Inc : American Weddings and the Business of Tradition
Language
English
Publication Year
2008
Subject
United States / 20th Century, Sociology / Marriage & Family
Type
Textbook
Subject Area
Social Science, History
Format
Trade Paperback
Dimensions
Item Height
0.9 in
Item Weight
16.9 Oz
Item Length
8.9 in
Item Width
6 in
Additional Product Features
Intended Audience
College Audience
Reviews
"Howard provides a thorough study of the growth of the wedding industry, using numerous primary sources on a subject that has previously received too little attention."--Choice, "This richly illustrated and exhaustively researched study provides systematic and long overdue analysis of the evolution of wedding industry products and marketing."-- Business History Review, Howard provides a thorough study of the growth of the wedding industry, using numerous primary sources on a subject that has previously received too little attention., "A fascinating read that has much to offer historians of business, labor, and culture-not to mention anthropologists and specialists in gender and cultural studies. 'Marrying' the symbolic concerns of new cultural history with the material concerns of business history is one of the book's considerable strengths."- American Historical Review, "A fascinating read that has much to offer historians of business, labor, and culture--not to mention anthropologists and specialists in gender and cultural studies. 'Marrying' the symbolic concerns of new cultural history with the material concerns of business history is one of the book's considerable strengths."--American Historical Review, "A fascinating read that has much to offer historians of business, labor, and culture--not to mention anthropologists and specialists in gender and cultural studies. 'Marrying' the symbolic concerns of new cultural history with the material concerns of business history is one of the book's considerable strengths."-- American Historical Review, "This richly illustrated and exhaustively researched study provides systematic and long overdue analysis of the evolution of wedding industry products and marketing."- Business History Review, "Howard provides a thorough study of the growth of the wedding industry, using numerous primary sources on a subject that has previously received too little attention."-- Choice, "This richly illustrated and exhaustively researched study provides systematic and long overdue analysis of the evolution of wedding industry products and marketing."--Business History Review, "Howard provides a thorough study of the growth of the wedding industry, using numerous primary sources on a subject that has previously received too little attention."- Choice, This richly illustrated and exhaustively researched study provides systematic and long overdue analysis of the evolution of wedding industry products and marketing., A fascinating read that has much to offer historians of business, labor, and culture-not to mention anthropologists and specialists in gender and cultural studies. 'Marrying' the symbolic concerns of new cultural history with the material concerns of business history is one of the book's considerable strengths.
Illustrated
Yes
Synopsis
Named "Best of the Best from the University Presses" for 2007 by the American Library Association Weddings today are a $70-billion business, yet no one has explained how the industry has become such a significant component of the American economy. In Brides, Inc. , Vicki Howard goes behind the scenes of the various firms involved--from jewelers to caterers--to explore the origins of the lavish American wedding, demonstrating the important role commercial interests have played in shaping traditions most of us take for granted. Howard reveals how many of our customs and wedding rituals were the product of sophisticated advertising campaigns, merchandising promotions, and entrepreneurial innovations. Tracing the rise of the wedding industry from the 1920s through the 1950s, the author explains that retailers, bridal consultants, etiquette writers, caterers, and many others invented traditions--from the diamond engagement ring and double-ring ceremony to the gift registry to the package-deal catered affair. These businesses and entrepreneurs, many of them women, transformed wedding culture and set the stage for today's multibillion-dollar industry. The wedding industry began to take shape between the 1920s and the 1950s. Bridal magazine editors and etiquette writers, jewelers, department store window display artists, bridal consultants, fashion designers, and caterers invented new consumer rites and promoted higher standards of wedding consumption. Claiming ties with "ancient customs" and various historical periods, the wedding industry promoted new goods and services as timeless and unchanging. It introduced new ring customs and wedding apparel fashions, and "modern" services, such as gift registries that rationalized gift customs, bridal salons that saved time and made wedding planning more efficient, and wedding packages that standardized ceremonies and reception celebrations. During World War II, the traditional white wedding grew even more prevalent as jewelers and bridal gown manufacturers successfully sought exemptions from wartime restrictions, linking the diamond engagement ring, the double-ring ceremony, and the formal white wedding gown with democracy and American prosperity. By the 1950s, the wedding industry had made the formal white wedding tradition a part of a new cult of marriage and the modern American Dream. Entertaining and informative, Brides, Inc. reveals the origins and development of this most exemplary American enterprise and brings the story up to the present with a discussion of such new phenomena as David's Bridal and the gay wedding industry., Reveals how many of our customs and wedding rituals were the product of sophisticated advertising campaigns, merchandising promotions, and entrepreneurial innovations. The businesses and entrepreneurs, from jewelers to bridal consultants and caterers, set the stage for today's multibillion-dollar industry.
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- r***r (2961)- Feedback left by buyer.Past 6 monthsVerified purchaseBook arrived today, 2 days before deadline given by the seller. Well-packaged & in good condition. Price was very competitive, & the book was accurately listed. Great communication. I appreciate the seller getting back to me when I was having trouble tracking the book's delivery progress. Apparently there were 2 different tracking numbers - one in Canada & the other in the U.S., since it was initially shipped from Canada. Thank you very much for your quick response & helpful information.Rethinking Investing: A Very Short Guide to Very Long-Term Investing by Charles (#396183075510)
- e***_ (15)- Feedback left by buyer.Past 6 monthsVerified purchaseSeller handles a massive inventory so I give them grace on the slow processing and shipping. They were very communicative and prompt with their response when I messaged in asking about it. Book was in good condition as described. Small ding on the page edges which wasn't mentioned, but that's fairly common even at your typical book store. Still a good value and I'd buy from them again.
- 0***i (5)- Feedback left by buyer.Past monthVerified purchaseThe first item arrived with some damage to the inside back cover, but the seller responded immediately, assuring me they’d provide a replacement, and even told me I could keep the original. They were upfront about a short delay, and gave a clear estimated ship date, and followed up right on time once it shipped. The replacement arrived in perfect condition and exactly as described. I really appreciated their transparency and professionalism. Would definitely buy from them again!
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Seller Feedback (1,054,191)
- r***r (2961)- Feedback left by buyer.Past 6 monthsVerified purchaseBook arrived today, 2 days before deadline given by the seller. Well-packaged & in good condition. Price was very competitive, & the book was accurately listed. Great communication. I appreciate the seller getting back to me when I was having trouble tracking the book's delivery progress. Apparently there were 2 different tracking numbers - one in Canada & the other in the U.S., since it was initially shipped from Canada. Thank you very much for your quick response & helpful information.Rethinking Investing: A Very Short Guide to Very Long-Term Investing by Charles (#396183075510)
- e***_ (15)- Feedback left by buyer.Past 6 monthsVerified purchaseSeller handles a massive inventory so I give them grace on the slow processing and shipping. They were very communicative and prompt with their response when I messaged in asking about it. Book was in good condition as described. Small ding on the page edges which wasn't mentioned, but that's fairly common even at your typical book store. Still a good value and I'd buy from them again.
- 0***i (5)- Feedback left by buyer.Past monthVerified purchaseThe first item arrived with some damage to the inside back cover, but the seller responded immediately, assuring me they’d provide a replacement, and even told me I could keep the original. They were upfront about a short delay, and gave a clear estimated ship date, and followed up right on time once it shipped. The replacement arrived in perfect condition and exactly as described. I really appreciated their transparency and professionalism. Would definitely buy from them again!