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This is Service Design Thinking: Basics, Tools, Cases by Marc Stickdorn (English
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eBay item number:364704387804
Item specifics
- Condition
- ISBN-13
- 9781118156308
- Book Title
- This is Service Design Thinking
- ISBN
- 9781118156308
- Publication Year
- 2012
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- This Is Service Design Thinking: Basics, Tools, Cases
- Item Height
- 233mm
- Publisher
- John Wiley & Sons INC International Concepts
- Item Width
- 188mm
- Subject
- Business
- Item Weight
- 882g
- Number of Pages
- 384 Pages
About this product
Product Information
How to design and market services to create outstanding customer experiences Service design thinking is the designing and marketing of services that improve the customer experience, and the interactions between the service providers and the customers. If you have two coffee shops right next to each other, and each sell the exact same coffee at the exact same price, service design is what makes you walk into one and not the other. Maybe one plays music and the other doesn't. Maybe one takes credit cards and the other is cash only. Maybe you like the layout of one over the other, or one has more comfortable seating. Maybe the staff at one is friendlier, or draws fun shapes on the top of their lattes. All of these nuances relate to service design. This Is Service Design Thinking combines the knowledge of twenty-three international authors and even more online contributors from the global service design community and is divided into three sections: Basics: outlines service design thinking along five basic principles Tools: describing a variety of tools and methods used in Service Design Thinking Cases: vivid examples for the introduced fundamentals with real-life case studies from 5 companies that did inspiring projects within the field of Service Design At the end, a one-page Customer Journey Canvas is included, which can be used to quickly sketch any service on a single sheet of paper?capturing different stakeholder concerns: e.g. customers, front-line staff and management.
Product Identifiers
Publisher
John Wiley & Sons INC International Concepts
ISBN-13
9781118156308
eBay Product ID (ePID)
111708166
Product Key Features
Publication Name
This Is Service Design Thinking: Basics, Tools, Cases
Format
Paperback
Language
English
Subject
Business
Publication Year
2012
Type
Textbook
Number of Pages
384 Pages
Dimensions
Item Height
233mm
Item Width
188mm
Item Weight
882g
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
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ABC Books Ltd
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