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The Bling Dynasty: Why the Reign of Chinese Luxury Shoppers Has Only Just Begun
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eBay item number:364709056306
Item specifics
- Condition
- ISBN-13
- 9781118950296
- Book Title
- The Bling Dynasty
- ISBN
- 9781118950296
- Publication Year
- 2014
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- The Bling Dynasty: Why the Reign of Chinese Luxury Shoppers Has only Just Begun
- Item Height
- 237mm
- Publisher
- John Wiley & Sons INC International Concepts
- Item Width
- 151mm
- Subject
- Marketing
- Item Weight
- 528g
- Number of Pages
- 288 Pages
About this product
Product Information
Why the luxury market's fate rests in Chinese wallets The media has negatively focused on the Chinese political administration clamping down on gifting. Observers have come to doubt the strength of Chinese consumption as the key driver for luxury. The Bling Dynasty illustrates how doubts about Chinese consumption are ill-founded and Chinese luxury demand is on the cusp of becoming dominant. This book contains the research and expert views companies need to understand and address the new challenges posed by this dominance. Each chapter brings a different perspective, covering complex aspects of luxury consumption, with illustrations and real-world examples that support the research. Readers will gain insights through interviews with brand executives, retailers, experts, and consumers. As an economic heavyweight, China is fast realizing its role in the luxury market. Chinese consumers should be accounting for more than a third of the global luxury market today, and half, if not more, in ten year's time. The Bling Dynasty runs counter to the conventional wisdom that expanding sectors become more global. Luxury is actually becoming over-dependent on Chinese sales. Readers will: Understand how Western brands developed in Asia and the challenges they are met with, notably ubiquity Learn why Chinese are purchasing luxury items abroad and what it means for the future of the sector Gain insights on why there are no Chinese luxury brands challenging Western models Realize that Chinese consumers are becoming similar to their American peers and that luxury competition goes way beyond pre-conceptions China's big spenders are increasingly mobile and this is affecting key markets. The Bling Dynasty provides new research and a comprehensive look at the booming business of luxury and the Chinese wallet.
Product Identifiers
Publisher
John Wiley & Sons INC International Concepts
ISBN-13
9781118950296
eBay Product ID (ePID)
209639493
Product Key Features
Publication Name
The Bling Dynasty: Why the Reign of Chinese Luxury Shoppers Has only Just Begun
Format
Hardcover
Language
English
Subject
Marketing
Publication Year
2014
Type
Textbook
Number of Pages
288 Pages
Dimensions
Item Height
237mm
Item Width
151mm
Item Weight
528g
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Business seller information
ABC Books Ltd
Unit 2D
Gatwick Gate Industrial Estate
Crawley, Lowfield Heath
London
RH11 0TG
United Kingdom
Value added tax number:
- GB 324767388
Company registration number:
- 05034144
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CRN Number:
- 05034144
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eBay item number:364709056306
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Excellent service. Book arrived well before estimated arrival date. In excellent condition, new as stated, and at a very good price. Tracking information was accurate and very helpful. First class experience. Many thanks.
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Excellent transaction - great communication - book as described - new and sealed - secure and fast dispatch - a highly recommended seller A+++
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safe packaging & fast delivery- item as described at a good price - 5 star ebayer -thank You