John Deere's Company - Volume 2 : From Johnny Popper to the Iron Horses 1928-1982 by Wayne G. Broehl (2023, Trade Paperback)
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About this product
Product Identifiers
PublisherOctane Press
ISBN-101642341355
ISBN-139781642341355
eBay Product ID (ePID)3061247456
Product Key Features
Edition2
Book TitleJohn Deere's Company-Volume 2 : from Johnny Popper to the Iron Horses 1928-1982
Number of Pages378 Pages
LanguageEnglish
TopicMaterials Science / General, Automotive / History, Economics / General, Agriculture / General
Publication Year2023
FeaturesNew Edition
IllustratorYes
GenreTransportation, Technology & Engineering, Business & Economics
AuthorWayne G. Broehl
Book SeriesJohn Deere Company History Ser.
FormatTrade Paperback
Dimensions
Item Height1.5 in
Item Weight40.1 Oz
Item Length9 in
Item Width6 in
Additional Product Features
Intended AudienceTrade
LCCN2023-947456
Number of Volumes2 vols.
Table Of ContentPart IV From Retrenchment to ExpansionL The Charles Wiman Years (1928-54) Chapter 10 Innovation and New Leadership Chapter 11 Depression Years Chapter 12 World War II and The Postwar Decade Part V Worldwide Corporation: The William Hewitt Years (1955-82) Chapter 13 Rise to Industry Leadership Chapter 14 Obstacles Abroad Chapter 15 Challenges of the 1980s Conclusion Chapter 16 Character of a Corporation List of AppendixExhibits AppendixExhibits BibliographicNotes Footnotes Index
Edition DescriptionNew Edition
SynopsisJohn Deere's Company is an engaging two-volumenarrative account of Deere's growth from its foundation by a blacksmith to itsposition as a dominant maker of agricultural machinery. This is Volume 2, whichcovers company history from 1928 to 1982--essentially from the Model GP tractorto the 40 Series tractors. Author Wayne G.Broehl Jr. dedicated the better part of a decade to this work, and thecomprehensive overview of John Deere is packed with details on the entireindustry as well as insight into some of the most fascinating strategies,backroom deals, and near-miss acquisitions in agricultural company history. The story follows thecompany's role in the extraordinary growth of the American agricultural economy,its role in the discovery and application of major innovations in machinery andmanufacturing methods, and, finally, its role in the sharing of that technologythroughout the world. Readers are privy to intriguingbackstories, including the partnership with Caterpillar, Charles Wiman's strategyfor taking over the number one position in the agriculture industry, the collaborationwith Yanmar, and the fascinating merger attempt with Fiat--as well asconsideration of a joint venture with Deutz. Broehl Jr. has woven thesecomplex threads into a lively and absorbing historical account that is a must-readfor anyone who loves the history of heavy machines and American industry., John Deere's Company is an engaging two-volume narrative account of Deere's growth from its foundation by a blacksmith to its position as a dominant maker of agricultural machinery. This is Volume 2, which covers company history from 1928 to 1982--essentially from the Model GP tractor to the 40 Series tractors., John Deere's Company is an engaging two-volume narrative account of Deere's growth from its foundation by a blacksmith to its position as a dominant maker of agricultural machinery. This is Volume 2, which covers company history from 1928 to 1982--essentially from the Model GP tractor to the 40 Series tractors. Author Wayne G. Broehl Jr. dedicated the better part of a decade to this work, and the comprehensive overview of John Deere is packed with details on the entire industry as well as insight into some of the most fascinating strategies, backroom deals, and near-miss acquisitions in agricultural company history. The story follows the company's role in the extraordinary growth of the American agricultural economy, its role in the discovery and application of major innovations in machinery and manufacturing methods, and, finally, its role in the sharing of that technology throughout the world. Readers are privy to intriguing backstories, including the partnership with Caterpillar, Charles Wiman's strategy for taking over the number one position in the agriculture industry, the collaboration with Yanmar, and the fascinating merger attempt with Fiat--as well as consideration of a joint venture with Deutz. Broehl Jr. has woven these complex threads into a lively and absorbing historical account that is a must-read for anyone who loves the history of heavy machines and American industry.
LC Classification NumberHD9486.A2.B76 2023
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