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About this product
Product Identifiers
PublisherRoutledge
ISBN-101138078166
ISBN-139781138078161
eBay Product ID (ePID)24038715869
Product Key Features
Number of Pages216 Pages
Publication NameSocial Media in Sport Marketing
LanguageEnglish
SubjectWeb / Social Media, Business Aspects, Référence, General
Publication Year2017
TypeTextbook
AuthorJason Peck, Brendan Wilhide, Timothy Newman
Subject AreaComputers, Sports & Recreation
FormatHardcover
Dimensions
Item Weight14.9 Oz
Item Length9 in
Item Width6 in
Additional Product Features
Intended AudienceCollege Audience
Dewey Edition23
Dewey Decimal338.47796
Table Of Content1 Introduction to Social Media 2 Introduction to Principles of Sport Marketing and Communication in Social Media 3 Social Networks and Real-time Platforms 4 Blogging 5 Photos, Video, and Podcasting 6 Search Marketing 7 Mobile Marketing 8 Email Marketing 9 Measuring the Effectiveness of Social Media Efforts
SynopsisFrom the Preface: "Not surprisingly, companies of all sizes are using social media as part of their marketing and public relations efforts. The growth of the social media phenomenon and constant advances in technology obviously create unique and powerful opportunities for those able to capitalize on them. The question is how best to do so? Social Media in Sport Marketing has been created to help answer this question as it pertains to sport organizations." Written from the perspective of sport professionals, this brief but thorough text explores the concepts, tools, and issues surrounding social media and marketing, with reader-friendly examples and applications specifically from the world of sports. The authors connect industry-specific content with current trends in social media and provide readers with a balance between theory and experience. Instructors and students can use the book as a primary resource for teaching and learning about traditional sport marketing/public relations principles as they relate to social media. Instructors will appreciate the inclusion of case studies, which can be used to generate discussions; students will benefit from the numerous examples. The book can also serve as a guidebook for those who want to put ideas into action immediately. The experienced author team includes a sport marketing professor as well as practitioners involved in social media project management and development., Companies of all sizes are now using social media as a key part of their marketing and public relations efforts. The growth of the social media phenomenon and constant advances in technology obviously create unique and powerful opportunities for those able to capitalize on them. The question is how best to do so? Social Media in Sport M
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