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About this product
Product Identifiers
PublisherHarvard Business Review Press
ISBN-101625274491
ISBN-139781625274496
eBay Product ID (ePID)208848487
Product Key Features
Book TitleBlue Ocean Strategy, Expanded Edition : How to Create Uncontested Market Space and Make the Competition Irrelevant
Number of Pages320 Pages
LanguageEnglish
Publication Year2015
TopicMarketing / Industrial, Industries / General, General, Strategic Planning
IllustratorYes
GenreBusiness & Economics
AuthorW. Chan Kim, Renée A. Mauborgne
FormatHardcover
Dimensions
Item Height1.2 in
Item Weight19 Oz
Item Length9.2 in
Item Width6.1 in
Additional Product Features
Intended AudienceTrade
Ratings and reviews
Most relevant reviews
- 25 Apr, 2019
How to create a strategy that allows you to stand out from the competitors.
The content is so thought invoking and really needs to be read through several times to apply to your own situation but many gems to consider. Many examples to illustrate the strategy being presented which enables maybe clearer vision to the intent.Verified purchase: YesCondition: New
