Intended AudienceTrade
ReviewsThe book communicates the richness of the creativity that defined the period and flourished in so many different places across Chile. Not only artistic creativity, or creativity in the service of social mobilization, but also creativity in problem solving.
SynopsisWith essays by Pedro Alonso, Pedro Álvarez, Nicole Cristi, Francisca Espinosa, Mario Garcés, Michael Lemon, Eden Medina, Carlos Montes de Oca, Hugo Palmarola, Marian E. Schlotterbeck, Martin Tironi, Rita Torres, Camilo Trumper and Peter Winn.From 1970 to 1973 Chile carried out on a political experiment in which socialist change would occur peacefully and with respect for existing democratic institutions. This "Chilean road to socialism," as it was often called, offered a unique political third way at the height of the Cold War - one that broke from the opposing models put forth by the United States and the Soviet Union. This short and abruptly ended period in Chilean history resulted in product and communication design that powerfully demonstrates how design can influence social behavior and identity and foster solidarity and cohesion.How to Design a Revolution documents this Chilean visual language born out of exceptional circum- stances. The publication broadens the study of influential and consequential visual languages of the social (protest) movements of the1960s and1970s, such as the Cuban Revolution, the Vietnam War and May 68, and illustrates how design came to reflect the dynamics of this political moment while also becoming a tool for political change., A bold project for change unfolded in Latin America at the beginning of the 1970s. After an electoral victory in Chile, the socialist government led by Salvador Allende and his governing coalition. Unidad Popular, embarked on a mission to bring about a socialist revolution through existing democratic institutions to address the most pressing needs of the Chilean people. The result was an unprecedented alliance of socialism, democracy and design. This book provides the most complete analysis of the graphic and industrial design projects developed during Salvador Allende's presidency. The book's twelve chapters tell some of the most remarkable histories of this innovative design experience, including histories of the powdered milk measuring spoons designed to combat child malnutrition, the posters that encouraged collective action and a state-of-the-art operations room built to manage Chile's state-run industries. Through these and other projects we see how Chile's designers worked to create a path to social and material justice. Fifty years after the civil-military coup d'état that put an end to democracy in Chile, and with it these design initiatives, the book provides a reminder of Latin America's transformative capacity and a source for reflection and creative inspiration., Socialism through design: how product and graphic design enhanced social cohesion in Allende's Chile During Salvador Allende's tenure as president (1970-73), graphic and product design in Chile expressed powerful socialist messages of solidarity and social cohesion. This volume looks at a range of innovative items made in this era, from affordable objects designed for popular circulation such as TVs, record players and chairs, and the innovations behind them, to the visual iconography of protest. The presentation of these works is structured around "how to" themes such as how to design a peaceful road to socialism; how to address child poverty; how to implement material justice; how to deploy politics in the street; how to improve everyday life; how to nationalize technological innovation; how to design universities connected to the community; how to democratize transportation; and how to foster literacy through book design. How to Design a Revolution makes an exemplary case of an extraordinary era for both socialist and design history., Socialism through design: how product and graphic design enhanced social cohesion in Allende s Chile During Salvador Allende's tenure as president (1970 73), graphic and product design in Chile expressed powerful socialist messages of solidarity and social cohesion. This volume looks at a range of innovative items made in this era, from affordable objects designed for popular circulation such as TVs, record players and chairs, and the innovations behind them, to the visual iconography of protest. The presentation of these works is structured around "how to" themes such as how to design a peaceful road to socialism; how to address child poverty; how to implement material justice; how to deploy politics in the street; how to improve everyday life; how to nationalize technological innovation; how to design universities connected to the community; how to democratize transportation; and how to foster literacy through book design. How to Design a Revolution makes an exemplary case of an extraordinary era for both socialist and design history.
LC Classification NumberNK1434.A1