Microtrends : The Small Forces Behind Tomorrow's Big Changes by Mark J. Penn and E. Kinney Zalesne (2007, Compact Disc, Unabridged edition)

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Microtrends The Small Forces Behind Tomorrow's Big Changes.

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Product Information

The advisor to Senator Hillary Clinton, Bill Gates, and President Bill Clinton proves that small is big by identifying 75 hidden-in-plain-sight trends, revealing that the nation is no longer a melting pot but a collection of communities with individual tastes and lifestyles. Unabridged. 7 CDs.

Product Identifiers

PublisherGrand Central Publishing
ISBN-101600240232
ISBN-139781600240232
eBay Product ID (ePID)60080165

Product Key Features

Publication Year2007
TopicGeneral
Book TitleMicrotrends : the Small Forces Behind Tomorrow's Big Changes
LanguageEnglish
GenreBusiness & Economics
AuthorMark J. Penn, E. Kinney Zalesne
FormatCompact Disc

Dimensions

Item Height1.6in
Item Length5.8in
Item Weight9.9 Oz
Item Width5.2in

Additional Product Features

Intended AudienceTrade
ReviewsIn the realm of business books, this one is unique, and fun to listen to. The book is read by Brett Barry, and his reading helps to enliven some of the more pedantic sections of the book. In addition, the audio edition includes a coversation with the book's author about not only the book, but also microtrends in general. The chapters in this book are very short, and it is a great book to listen to if you only have a few minutes at a time to listen to it., In the realm of business books, this one is unique, and fun to listen to. The book is read by Brett Barry, and his reading helps to enliven some of the more pedantic sections of the book. In addition, the audio  edition includes a coversation with the book's author about not only the book, but also microtrends in general. The chapters in this book are very short, and it is a great book to listen to if you only have a few minutes at a time to listen to it., Narrator Brett Barry's pacing is excellent for the considerable amount of material the author covers: 75 intense identity groups who are demanding things that our current social structure isn't delivering. With a less able reader the listener could get lost-as the topics transition rapidly and often abruptly.
Number of Volumes10 Vols.
Edition DescriptionUnabridged Edition

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